Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Many want to promote their companies and technologies as cool for programmers. Relevant trends?

Software 120

Software Enterprise Groups Course 120

Offleash

APRIL 10, 2020

We operate within a specialized community of entrepreneurs, executives, venture capitalists, reporters, analysts, influencers, and agency partners. This pandemic has disrupted the rhythms of our daily lives, but this is a time when a company can feel all the more like a genuine community. 1 priority, and we are acting accordingly.

Crisis 111

Crisis Enterprise Community Employee 111

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. Delivering a masterclass in virtual events Community We wanted an event which would capture the elements of our in-person event that our attendees enjoy.

Enterprise 88

Enterprise Technology Community Internal 88

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. Today, we can’t imagine life without it.

Publicity 156

Publicity Software Google Reddit 156

Sword and the Script

JUNE 18, 2024

If they sold that product to an enterprise, chances are they will be dissatisfied. Everyone braced for the worst, but then something wild happened: business wanted to stay open and needed communication and collaboration tools. And business spent lavishly on technology. ” I think he’s right.

B2B 164

B2B Government SMB Real Estate 164

Waxing UnLyrical

JULY 31, 2013

It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. Organizations are formed to create mutual value.

eBook 92

eBook Enterprise Case Study Web 92

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 110

Industry Media Technology Employee 110

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119

Report Publicity Training Policies 119

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. So, take the investment community for example.

Data 105

Data Enterprise Survey Instagram 105

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. May: AI EXPO KOREA 2024 AI EXPO KOREA is the best fit B2B marketing solutions expo for enterprises.

YouTube 95

YouTube Marketing Local Chemicals 95

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 121

Case Study Software Web Data 121

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. AI rapidly produces content, images, and video, and Forrester predicts that 10% of Fortune 500 enterprises will adopt AI to generate content in 2023. But what if your colleague is a machine? AI Fluency Is Becoming a Key Content Skill.

Creativity 117

Creativity Enterprise Tools Writing 117

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. It’s not necessarily about content or technology, he explained in his keynote. Only 20 percent. Commit to customers.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. 36% “industry/professional online communities/social networks,”. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content.

B2B 103

B2B Trade Shows Survey Study 103

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 121

B2B Marketing How To Survey 121

Mindful Marketing

NOVEMBER 20, 2022

Their following five responses have enlightened and encouraged this marketer and hopefully will do the same for anyone who looks to see the good in business and other enterprise. We are also thankful for the communities we serve. Great technology doesn’t matter much without great employees who are highly skilled in its use.

Nonprofit 85

Nonprofit Banking Retail Insurance 85

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 87

Publicity Survey Enterprise Pitching 87

PR for Anyone

OCTOBER 18, 2023

In her exploration, she delves into the complex nature of these changes, from the seismic shifts induced by the pandemic, to the pervasive cloud of economic uncertainty, and even the rapid evolution propelled by technological advancements, such as the advent of generative AI.

Journalism 130

Journalism Enterprise Construction Technology 130

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. English and Chinese are both official languages, facilitating international business communications.

Marketing 92

Marketing Local Crisis Management Internal 92

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 121

Software Analysis Data Technology 121

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% Out of respect, yesterday, I did not publish. My instinct?

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

ISEBOX

MAY 16, 2016

But there are periodic submission requirements for what the Guidance defines as “interactive promotional media,” i.e., the modern tools and technologies that involve real-time communications and interactions — e.g., blogs, social sites, online communities and live podcasts. Submission Requirements Under the FDA Guidance. .

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Critical Mention has been steadily building out functionality that places it in the all-in-one PR technology category. Have an interesting announcement from a PR technology vendor?

Software 87

Software Case Study Pitching Technology 87

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

MARCH 14, 2023

The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment. The second AI is a generative AI called “Taylor.”

Software 87

Software Media Relations Media Pitching 87

Bianchi Biz Blog

MAY 22, 2023

So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

JUNE 19, 2018

Steinman is a former Gartner analyst, has a new book out on analyst relations , and recently spelled out his perspective on the infamous Magic Quadrant (MQ) technology research report in a piece for CIO, titled, 3 Things You Need to Know About Gartner Magic Quadrants. While no alternative has the same ring…that’s the point.

Enterprise 67

Enterprise Technology Report Company 67

Beyond PR

MAY 25, 2016

Narratives that reinforce your organization’s success will inspire people to join and be a part of your community. He leads a team in charge of developing and executing buyer-centric, demand generation and advocacy strategies to drive transformational business value and revenue for PR Newswire via technology.

Nonprofit 74

Nonprofit Case Study Enterprise Video 74

Stephen Waddington

OCTOBER 28, 2019

Pulsar typically work with marketing departments rather than communication or PR. Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 3 AI is over hyped by the PR vendor community.

Marketing 60

Marketing Analytics Tools Data 60