PRSay

JANUARY 20, 2025

As communicators, storytelling is our most powerful tool. Whether were building campaigns, pitching stories or crafting executive speeches, centering peoples lived experiencesespecially those from marginalized communities can drive social change and shift perceptions.

Communications 147

Communications Leadership Storytelling Ethics 147

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324

Twitter Community Ethics Resources 324

PRSay

SEPTEMBER 13, 2021

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 180

Ethics Case Study Analysis Exercises 180

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169

Ethics Training Social Media Leadership 169

Deirdre Breakenridge

JANUARY 14, 2019

ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. About Spin Sucks.

Community 184

Community How To Media Ethics 184

PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.

Ethics 95

Ethics Employee Survey Community 95

5W PR

JANUARY 6, 2025

A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies.

Transportation 78

Transportation Branding Brand Chemicals 78

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. ” — TaQuinda Johnson. Ypsilanti, Mich. ” — Marlene S.

Ethics 113

Ethics Communications Journalism Corporate 113

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Many are supporting fair trade initiatives, sourcing ingredients from marginalized communities, and donating a portion of their profits to charitable causes.

Branding 78

Branding Brand Agriculture Chemicals 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? So, was Definers ethical? Many PR battles are waged in hotly competitive categories, and the line between aggressive communications and an outright smear campaign can be blurry. It was a clumsy, tone-deaf approach to the then-burgeoning blogger community.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

SEPTEMBER 24, 2021

PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.). ESAs from PRSA’s Board of Ethics and Professional Standards help professionals navigate possible ethical conflicts. Each ESA is a deep dive into a specific ethical topic. Photo credit: adobe art ].

Ethics 181

Ethics Internal International Agency 181

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Seek feedback from consumers, community groups, and other stakeholders to ensure that the campaigns are socially responsible.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

Ethics 94

Ethics Marketing Sports Education 94

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Who does our behavior bother?

Ethics 157

Ethics Employee Training Banking 157

Reputation Us

MARCH 17, 2025

Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organizations overall reputational health.

Reputation 78

Reputation Technology Government Employee 78

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Reputation Us

JANUARY 23, 2025

This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception.

Reputation 78

Reputation Crisis Insurance Insurance 78

Agility PR Solutions

MARCH 21, 2022

For the 16th year, ethical business standards firm Ethisphere has announced the 136 honorees representing 22 countries and 45 industries that have earned the coveted designation of World’s Most Ethical Companies in 2022.

Ethics 86

Ethics Company Employee Community 86

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 84

Ethics Community Conference System 84

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This can be done through social media interactions, customer service initiatives, and community outreach programs.

Crisis 78

Crisis Branding Brand Case Study 78

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? The IBM Data Science Community is one of the best user-generated content examples. No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

B2B 96

B2B Branding Brand Case Study 96

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates).

Media Relations 232

Media Relations Marketing Media Fashion 232

Ethical Voices

AUGUST 11, 2022

I usually can come up with punchy headlines for the weekly ethics roundup – but this week in PR ethics, the topics are just too important, bizarre, and complex. So, without further ado, five articles that raise ethics issues that will make you laugh, scratch your head and possibly creep you out.

Ethics 80

Ethics Study Survey Community 80

Stephen Waddington

JULY 14, 2021

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. We shared research, reviewed industry best practice and talked to our network of communications practitioners to better understand what was going on.

Guidelines 171

Guidelines Ethics Study Community 171

5W PR

JANUARY 18, 2025

Reinforce the organization’s dedication to quality, customer satisfaction, and ethical business practices. Seek out opportunities to showcase positive stories and rebuild public trust through community engagement and charitable initiatives. Remind the public about the core values and strengths of the organization.

Crisis 78

Crisis Branding Brand How To 78

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Branding 253

Branding Brand Government Ethics 253

Sword and the Script

OCTOBER 3, 2023

Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis 173

Analysis Tools SMB Software 173

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

Ethics 74

Ethics Communications Community Education 74

Ethical Voices

OCTOBER 20, 2022

This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. The ethics of Favela tours – Fodor’s looks at the return of Favela Tours in Rio and asks – are they ethical? But my favorite is celebrating the positive, virtuous action by a radio station show host.

Ethics 79

Ethics Radio Sports Tourism 79

PRSay

MARCH 11, 2022

Craig Toyoki Miyamoto, APR, Fellow PRSA, an active member of the Hawaiian PR community and a former member of the PRSA Board of Directors, died on Feb. Many in Hawaii, whether PR professionals or community members, looked up to Miyamoto as a mentor and friend. 25 in Honolulu. He served on the PRSA Board of Directors in 1997-98.

Ethics 147

Ethics Journalism Newspapers Community 147

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

Ethical Voices

MARCH 10, 2025

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. We focus on nurturing stories that reinforce community, so we work with many nonprofits and mission-driven organizations or leaders. I confront ethical challenges all the time. I’m your host, Mark McClennan.

Ethics 46

Ethics How To Newspapers Agency 46

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week.

Ethics 94

Ethics Healthcare Government Energy 94