Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Trust but verify.

Analysis 173

Analysis Tools SMB Software 173

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 136

Ethics Policies Guidelines Employee 136

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Waxing UnLyrical

OCTOBER 2, 2018

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Numbers should NOT “lie”!

Ethics 56

Ethics Measurement Reputation Guidelines 56

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 70

Healthcare Ethics Communications System 70

5W PR

NOVEMBER 24, 2023

This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Ethical guidelines Establish ethical guidelines for AI development and usage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. It can be used to demonstrate the center’s commitment to supporting the community. This approach helps build trust.

Marketing 88

Marketing How To Ethics Insurance 88

5W PR

SEPTEMBER 19, 2024

Influencers can spark conversations and foster genuine interactions with the target audience, creating a loyal community around the brand. Ethical Dimensions of Influencer PR While influencer PR offers immense potential, it’s essential to navigate the ethical landscape carefully. Transparency is paramount.

Ethics 78

Ethics Guidelines Reputation Agency 78

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage. This policy is effective as of [Date].

Automotive 77

Automotive Policies Employee Corporate 77

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Perspective – reflections on the CIPR’s history and its communities. You’ve two weeks to pitch.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Burrelles Fresh Ideas

APRIL 16, 2024

These partnerships open doors to new markets and communities, strengthening your foothold. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Prohibition

JANUARY 18, 2020

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. This generated impressive results within a targeted, young and affluent community who went on to pay tens of thousands of dollars for tickets.

Marketing 62

Marketing Advertising Advertising Social Media 62

Contently - Strategy

APRIL 10, 2019

Despite being a gargantuan presence that follows clearly defined gambling guidelines, PokerStars has been continually linked to lesser sites. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point. The company threw parties for winners in their communities, which accomplished two things.

Company 84

Company Marketing Education Data 84

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Or, the latest we are seeing is instead of focusing on celebrity or mega influencers, we are looking more niche and focused in their communities, like nano-influencers.

Marketing 51

Marketing Ethics Guidelines Community 51

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Anything that violates guidelines or any inappropriate material will be blocked out thanks to the tools implemented.

Social Media 62

Social Media Trends Media Guidelines 62

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Handbook Guidelines Local 40

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid.

Blogging 68

Blogging Resources Education Creativity 68

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Brand 55

Brand Branding Government Ethics 55

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. The mistake the legal community has made over 10 years, is too much focus on the billable hour.

Agency 116

Agency Trends Marketing Survey 116

Solo PR Pro

AUGUST 2, 2022

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community. ” Good medicine, like good content, comes down to trust and results.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Show genuine interest in their content and highlight how a partnership could benefit both parties.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

OCTOBER 26, 2016

Some of the PR pros I’ve dealt with have become trusted friends and guides, and I know something of their character and work ethic from what they share about their lives outside the office. If so, what are your guidelines for those? Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism.

Banking 40

Banking Ethics LinkedIn Financial 40

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google.

Google 71

Google Infographics Pitching Resources 71

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community. A post shared by RealSelf (@realself) on Apr 20, 2020 at 9:55am PDT.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 85

Ethics Publicity Guidelines Technology 85

Solo PR Pro

MARCH 29, 2016

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. Do you share similar work habits, work styles and levels of integrity? in Canada ) from a taxation standpoint.

System 40

System Government Insurance Insurance 40

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. You’d be welcome to join us. Please help yourself and let us know what you think.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Masters in Communications

JANUARY 11, 2019

From a moral and ethical perspective, some people argue that free speech laws are slated against minorities. Others believe that they hold such control over the way that United States citizens interact with information, that their censorship guidelines are potentially damaging to free speech.

Groups 99

Groups Government Google Facebook 99