PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.

Ethics 97

Ethics Employee Survey Community 97

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Brand 78

Brand Branding Agriculture Chemicals 78

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. ” — TaQuinda Johnson. Ypsilanti, Mich. ” — Marlene S.

Ethics 114

Ethics Communications Journalism Corporate 114

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

PRSay

SEPTEMBER 24, 2021

My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. Had we known, we might have agreed to it and been cautious about the information we shared. PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.).

Ethics 182

Ethics International Internal Agency 182

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? So, was Definers ethical? Many PR battles are waged in hotly competitive categories, and the line between aggressive communications and an outright smear campaign can be blurry. It was a clumsy, tone-deaf approach to the then-burgeoning blogger community.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Strategies for Navigating Alcohol Advertising Challenges Stay informed about the latest alcohol advertising regulations in the target markets.

Advertising 78

Advertising Advertising Ethics Local 78

Reputation Us

JANUARY 23, 2025

This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. Boggs will outline what information to gather, consolidate and analyze from various sources to determine a companys reputation health score.

Reputation 78

Reputation Crisis Insurance Insurance 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.

Crisis 78

Crisis Brand Branding Case Study 78

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 167

Ethics Public Affairs Travel Nonprofit 167

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

Ethics 95

Ethics Marketing Sports Education 95

5W PR

JANUARY 18, 2025

Keep all stakeholders informed about the steps being taken to resolve the issue and prevent future occurrences. Reinforce the organization’s dedication to quality, customer satisfaction, and ethical business practices. Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis.

Crisis 78

Crisis Brand Branding How To 78

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 179

Communications Ethics Public Affairs Social Media 179

Sword and the Script

OCTOBER 3, 2023

Poppulo didn’t include PR contact information in its press release — but I’d expect this is also an OpenAI. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community.

Analysis 173

Analysis Tools SMB Software 173

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

Cision

MAY 3, 2017

Media organizations like the AP are fighting the good fight against fake news and must continue to be allowed to operate independently and provide value as a trusted source of information to the public. Without free press, there will be no avenue for brands to tell their story. This is good for business and good for our country.

Brand 253

Brand Branding Government Ethics 253

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week.

Ethics 94

Ethics Healthcare Government Energy 94

Prowly

MARCH 4, 2025

For example, Prowly has incorporated AI features that help draft press releases by having you answer custom questions based on what journalists would ask, ensuring all information is included and nothing is overlooked. This automation allows you to focus on strategic initiatives and informed decision-making instead. Email pitches?

Trends 104

Trends Reddit Pitching Data 104

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

Ethics 74

Ethics Communications Community Education 74

5W PR

FEBRUARY 24, 2025

These simulations must account for national security implications, classified information handling, and complex stakeholder relationships. The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. Be a dependable and reliable source.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. Be a dependable and reliable source.

Skype 150

Skype Ethics Case Study Meeting 150

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 78

Ethics Government Pharmaceuticals Policies 78

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

PRSay

NOVEMBER 20, 2024

Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. The consequences of news deserts “are profound for communities and ultimately for democracy,” Franklin said. So-called “news deserts” rose to 206 this year from 204 in 2023.

Local 140

Local Newspapers Journalism Radio 140

Ethical Voices

MAY 18, 2023

On Reddit in science-driven communities, 51% of the posts highlighted climate skepticism claims, and on skeptical community subreddits, unsurprisingly only 33% of discussions support the current scientific consensus. I recommend you follow Boston University’s Institute for Global Sustainability if you find this information of interest.

Ethics 83

Ethics Reddit Energy Advertising 83

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action. Keep it ethical. If so, how? Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JANUARY 26, 2021

With this information, it will be the responsibility of the team who oversees the Capitol to assess what happened and how, and review and revise the processes that failed and those that were successful. As communicators, we must remember our duty to disseminate truth in a timely manner and engage in transparency.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 70

Healthcare Ethics Communications System 70

Ethical Voices

APRIL 2, 2024

Joining me on this week’s episode is Joseph Abreu , the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida. He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. The policy was so extensive.

Policies 63

Policies Ethics Government Leadership 63

Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Even the way brands use memes and other visual content can inform your own strategy and give you an opportunity to get involved in viral trends. Be inspired.

Social Media 105

Social Media Ethics Trends Viral 105

Stephen Waddington

JULY 1, 2021

For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.

Corporate 141

Corporate Report Privacy Government 141

Cision

AUGUST 21, 2017

From then on, every decision she made was ultimately informed by this goal. Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Like Dany’s ascent to Queen, becoming a thought leader is difficult and takes time.

Strategy 258

Strategy Trade Shows Course Case Study 258