Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173

Analysis Tools SMB Software 173

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. The IBM Data Science Community is one of the best user-generated content examples.

B2B 98

B2B Brand Branding Case Study 98

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

Ethics 95

Ethics Marketing Sports Education 95

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Twitter Facebook Google+ LinkedIn Why WE’s “President of International” is Completely Wrong About PR. And who wouldn’t want that?

Internal 44

Internal International YouTube Nonprofit 44

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Stephen Waddington

JULY 1, 2021

Developing a Corporate Digital Responsibility governance framework To address CDR risk organisations need to develop a framework, underpinned by ethical values, to describe their management of data. Adopting a multi-function, multi-stakeholder approach is a good starting point outlined in the report.

Corporate 141

Corporate Report Privacy Government 141

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 75

Ethics Brand Branding Internal 75

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Humanize digital experiences. Embrace DE&I.

Communications 158

Communications Public Affairs Insurance Insurance 158

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

System 190

System Public Affairs Employee Nonprofit 190

Ethical Voices

DECEMBER 5, 2022

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. The ethical issues are also cultural-related as well.

Ethics 80

Ethics Publicity Radio Local 80

Wadds Inc.

JULY 8, 2024

They are internally driven, often stemming from lapses in ethics, compliance or safety practices. Traditionally, organisations have prioritised reputation management over addressing the needs of people and communities affected by a crisis. He said that most crises result from poor organisational culture.

Crisis Communications 116

Crisis Communications Crisis Communications Crisis Management 116

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee. Know your audience.

Ethics 133

Ethics LinkedIn Social Media Agency 133

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. It is not moral.

Ethics 78

Ethics Communications Agency Technology 78

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

Ethics 78

Ethics Community Internal International 78

Maxim Behar

JUNE 23, 2022

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). As PRCA International Fellow, Maxim's key role will be to help shape thinking on the future of the industry.

Internal 52

Internal International Ethics Government 52

Maxim Behar

JANUARY 14, 2021

The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications. Maxim Behar, PR expert and CEO of M3 Communications Group, Inc. , is elected a member of the Commission.

Ethics 52

Ethics Groups Community Agency 52

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 151

Survey Communications Measurement Internal 151

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Maxim Behar

MARCH 21, 2021

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ). I look forward to working alongside the rest of the Executive Committee to continue this international growth.”.

Internal 52

Internal International Ethics Community 52

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. This gave me the opportunity to share PRSA’s value in person.

Leadership 133

Leadership Government Conference Energy 133

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Conference 108

Conference Ethics Advertising Advertising 108

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 265

Ethics Automotive Conference Technology 265

Stephen Waddington

FEBRUARY 12, 2021

I recommend aligning with communities and conversations around practice. The modernisation of public relations is a work in progress - digital continues to be a growth area for public relations practice Influencer relations is messy - earned relationships of paid media?

Publicity 103

Publicity How To Ethics Internal 103

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

Stephen Waddington

OCTOBER 4, 2018

Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. AIinPR community The work of this small group of practitioners is slowly gathering national and international attention.

Ethics 90

Ethics Tools Groups Government 90

PRSay

JULY 6, 2017

Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy. This included appreciating the role of research, understanding the four-step RPIE process, and recognizing and applying ethical standards for PR practitioners. It has surely been worth it.

Study 128

Study Ethics Case Study Construction 128

Maxim Behar

JUNE 11, 2023

On that he was a truly unique person who left a huge gap in the international landscape of the business, after he passed away unexpectedly, at just 47 earlier this year. Let's prepare a text on ethical business in our profession and name it the ‘Helsinki Declaration.’ Let's try to get all our colleagues from over the world on board.We

Ethics 98

Ethics Internal International Travel 98

Stephen Waddington

APRIL 24, 2018

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. To build and enhance organisational reputation 7. To provide valued counsel and be a trusted advisor 9.

Education 95

Education Ethics Resources Software 95

Stuart Bruce

DECEMBER 29, 2014

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

Ethics 95

Ethics Local Blogging Social Media 95

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. Interestingly, a reciprocal question as to whether communicators convey truthful information earned similar scores: 51% said “often” and 44% said “sometimes.” In terms of approach, 64% say exclusives are useful; and 61% still find value in press releases; 52% say embargoes can help. always or “never”).

Survey 144

Survey Measurement Public Affairs Storytelling 144

Stephen Waddington

NOVEMBER 11, 2020

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. To build and enhance organisational reputation 7. To provide valued counsel and be a trusted advisor 9.

Tools 115

Tools Publicity Google Ethics 115

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

Creativity 120

Creativity SEO Mobile Journalism 120

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128