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Earning My APR. Worth It? Yes. And Yes, Again.

PRSay

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. One lesson learned was to use a baseline analysis and survey, which I did not fully possess at the time due to time and resource constraints.

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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media bias and PR ethics.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. It makes sense. AI misinformation. PR pros using AI.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry. You can find her portfolio here: [link].

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