Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. What I won’t be talking too much about are the tools we can use.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

JANUARY 6, 2025

A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies.

Transportation 78

Transportation Brand Branding Chemicals 78

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 179

Communications Ethics Public Affairs Social Media 179

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. ” — TaQuinda Johnson. .” ” — TaQuinda Johnson.

Ethics 114

Ethics Communications Journalism Corporate 114

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This includes providing regular updates through press releases, blog posts, and social media.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Addressing Social Responsibility Concerns In recent years, there has been a growing emphasis on the social responsibility of alcohol brands.

Advertising 78

Advertising Advertising Ethics Local 78

PRSay

SEPTEMBER 23, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 179

Ethics Media YouTube Journalism 179

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Reputation Us

JANUARY 23, 2025

This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception.

Reputation 78

Reputation Crisis Insurance Insurance 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Warby Parker’s well-known campaign, encouraging users to show off their eyeglass options with the hashtag #warbyhometryon , was a great example of this, generating tens of thousands of organic social posts from real-life customers.

B2B 98

B2B Brand Branding Case Study 98

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” He provided the firm different forms of marketing support, including help with social media. ” The inquiry wasn’t entirely unexpected.

Ethics 95

Ethics Marketing Sports Education 95

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Bloggers don’t have an editor.

Media Relations 232

Media Relations Marketing Media Fashion 232

Stephen Waddington

JULY 14, 2021

Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. Whether fuelled by social media or social protest, these conversations tend to start in a well-meaning way but quickly end up heated with opinions polarised.

Guidelines 171

Guidelines Ethics Study Community 171

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. This is good for business and good for our country.

Brand 253

Brand Branding Government Ethics 253

PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. Around the world, the majority of those surveyed said the news media was doing a poor job at being objective and non-partisan.

Government 158

Government Report Survey Media 158

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community.

Analysis 173

Analysis Tools SMB Software 173

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prowly

MARCH 4, 2025

This can help you examine media coverage, social media patterns, and audience sentiment in real time. We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. The key benefit? AIs capacity to process large volumes of data.

Trends 104

Trends Reddit Pitching Data 104

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Social media and the internet have propelled incivility in a dramatic way. He worked for nearly 20 years as a senior vice president and chief ethics officer at Ruder Finn.

Ethics 158

Ethics Policies Groups Survey 158

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. Although it’s impossible to help everyone, all of the time, try your best to make time each week to answer questions, whether it’s via email, Skype or through your social media channels.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. Although it’s impossible to help everyone, all of the time, try your best to make time each week to answer questions, whether it’s via email, Skype or through your social media channels.

Skype 150

Skype Ethics Case Study Meeting 150

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Conducting multi-phased details of PR initiatives evolved with ease, and command of the ever-growing owned social media channels that debuted in the early 2000s became deft.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation. One crucial message clearly resonated.

Ethics 83

Ethics Reddit Energy Advertising 83

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. User-Generated Content (UGC) is that girl!

Social Media 62

Social Media Trends Media Video 62

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 265

Ethics Automotive Conference Technology 265

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee. Know your audience.

Ethics 133

Ethics LinkedIn Social Media Agency 133

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69