Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

JANUARY 19, 2021

People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds. To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says.

Government 158

Government Report Survey Media 158

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

Ethics 92

Ethics Marketing Sports Education 92

Ethical Voices

AUGUST 11, 2022

I usually can come up with punchy headlines for the weekly ethics roundup – but this week in PR ethics, the topics are just too important, bizarre, and complex. So, without further ado, five articles that raise ethics issues that will make you laugh, scratch your head and possibly creep you out.

Ethics 79

Ethics Study Survey Community 79

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” 50 Shades of Woke.

Corporate 198

Corporate Brand Branding Agriculture 198

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82

Ethics Community Conference System 82

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Deirdre Breakenridge

AUGUST 5, 2015

Although many of the errors make excellent case studies, don’t just spotlight and finger-point. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

Although many of the errors make excellent case studies, don’t just spotlight and finger-point. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

Ethics 81

Ethics Reddit Energy Advertising 81

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

Ethics 73

Ethics Communications Community Education 73

PRSay

JULY 29, 2022

“In such a challenging and demanding context for society, communication should be summed up by its primary role: building trust,” said Christian Silveri, regional head of corporate affairs, Latin America, for Natura & Co (Natura and Avon). Humanize digital experiences. Embrace DE&I. Facundo Luque is a product manager jr.

Communications 158

Communications Public Affairs Insurance Insurance 158

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. This happened to be the case for Truliant. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. The two things every ethical communicator must embrace. Tokenization is an issue.

Ethics 74

Ethics Branding Brand Internal 74

Wadds Inc.

JANUARY 22, 2023

There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. Making the shift from practitioner to part time researcher has been the most challenging - but rewarding - aspect of the first year of PhD studies.

Publicity 122

Publicity Case Study Study Ethics 122

PRSay

JULY 6, 2017

Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy. This included appreciating the role of research, understanding the four-step RPIE process, and recognizing and applying ethical standards for PR practitioners. It has surely been worth it.

Study 128

Study Ethics Case Study Construction 128

Wadds Inc.

JULY 8, 2024

Coombs explained how SCCT connects these crisis types with appropriate response strategies, ensuring targeted and effective communication and engagement. Coombs developed SCCT by studying how organisations responded to crisis events and applied attribution theory from social psychology to build a planning and decision-making framework.

Crisis Communications 115

Crisis Communications Crisis Communications Crisis Management 115

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 76

Ethics Communications Agency Technology 76

Onclusive

AUGUST 30, 2023

This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations. Encouraging and showcasing customer testimonials, reviews, and user-generated content can build a sense of community and trust around your brand.

Branding 195

Branding Brand How To Reputation 195

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Adobe Experience Cloud features myriad customer-generated case studies. The IBM Data Science Community is one of the best user-generated content examples.

B2B 96

B2B Branding Brand Case Study 96

Wadds Inc.

JANUARY 18, 2023

The consultancy suggests that business is the only institution seen as competent and ethical. It’s a marketing and thought leadership exercise for the consultancy, of course, but it also has an impact in raising the profile of public relations among the business community. This is the headline from the 2023 Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. It’s to grow communities where they live.” In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

FEBRUARY 12, 2021

Here are some suggestions for areas of study for students. I recommend aligning with communities and conversations around practice. Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice.

Publicity 103

Publicity How To Ethics Study 103

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Community management: Community management has come to the fore as a unique role and discipline in itself. For more on content rules, check out this great book.).

Ethics 78

Ethics Community Internal International 78

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

5W PR

FEBRUARY 20, 2024

A recent study found that 83% of global consumers would switch brands for social or environmental responsibility. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Building community Sustainable brands don’t just sell products.

Consumer 78

Consumer Branding Brand Ethics 78

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? For example, facts are almost always cited by a third-party website or news article and the community is generally self-policing. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

OCTOBER 14, 2015

Many of these sites have active communities of commenters, creating another opportunity to engage. Check out the 2015 Global Social Journalism Study! What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Sword and the Script

DECEMBER 14, 2021

Every year this breaks down the results and covers dozens of marketing surveys and studies. A study by salesforce found high performing marketers are more likely to lead customer experience (CX). For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago.

Marketing 102

Marketing Survey B2B Government 102

Cision

JUNE 29, 2015

A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Want more crisis communication tips? “It is the unspoken ethic of all magicians to not reveal their secrets.”

Study 120

Study Writing Facebook Groups 120

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Branding 90

Branding Brand Marketing Ethics 90

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. It was the part of their study that interviewed PR senior scholars.

Study 111

Study Journalism Interviews Conference 111

Karen Freberg

DECEMBER 19, 2018

They raise awareness about new initiatives and have an established voice in their community. These are the types of things that make people change their perception of what influencers actually do, and also hurts the individuals – based on real expertise and insights into community building – at the end of the day.

Ethics 46

Ethics Marketing Policies Education 46