5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Blockchain technology is emerging as a powerful tool for enhancing transparency and traceability in the alcohol industry.

Brand 78

Brand Branding Agriculture Chemicals 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 173

Analysis Tools SMB Software 173

PRSay

AUGUST 16, 2024

There has never been a more important time in our humanity or the world than now for responsible communication. It’s a major concern for our communities, governments and countries all around the world. What does responsible communication entail? When AI came along, everyone felt a huge need to control its ethics.

Trends 155

Trends Communications Ethics Corporate 155

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

PR Job Coach

JUNE 29, 2011

Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries. It refers to a process of thoughtful deliberation.

How To 207

How To Ethics Technology Education 207

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.

Corporate 141

Corporate Report Privacy Government 141

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week.

Ethics 94

Ethics Healthcare Government Energy 94

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 265

Ethics Automotive Conference Technology 265

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Humanize digital experiences. Embrace DE&I.

Communications 158

Communications Public Affairs Insurance Insurance 158

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action. Keep it ethical. If so, how? Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. That is not ethical. Avoiding thought terminating cliches. It is not moral.

Ethics 78

Ethics Communications Agency Technology 78

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. It makes sense. Large language deals.

Software 145

Software Pitching Ethics Technology 145

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 212

Marketing Content Marketing Data Social Media 212

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 134

Survey Ethics Leadership Course 134

PRSay

JANUARY 20, 2023

As an organization, we need to be focused on what the ethics issues are.” But as communications professionals, “I don’t think we need to be afraid of [ChatGPT],” she said. “We It should be about what is in this technology that can be helpful to us. We shouldn’t have our focus on whether it’s going to take away jobs.

Trends 113

Trends Newspapers Community Ethics 113

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Conference 108

Conference Ethics Advertising Advertising 108

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 143

Blogging Software B2B Survey 143

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. This gave me the opportunity to share PRSA’s value in person.

Leadership 133

Leadership Government Conference Energy 133

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. New media technologies: The world of new media is moving and changing the face of our profession – fast! For more on content rules, check out this great book.).

Ethics 78

Ethics Community Internal International 78

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Here, technology isn’t about entertainment. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

JUNE 7, 2024

In the dynamic world of defense technology, innovation is the touchstone, and secrecy is the constant backdrop. This sector thrives in the high-stakes realm of complex ethics and public scrutiny, making public relations a crucial element in shaping its public perception and fostering trust among various stakeholders.

Publicity 78

Publicity Government Crisis Communications Ethics 78

5W PR

JULY 29, 2024

Cybersecurity public relations is crucial in promoting cyber safety awareness and educating the public on the benefits of cyber technology. Promoting the advantages of cyber technology It is important to emphasize cyber safety, but also to celebrate the transformative power of cyber technology.

Publicity 78

Publicity Technology Ethics Storytelling 78

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. Interestingly, a reciprocal question as to whether communicators convey truthful information earned similar scores: 51% said “often” and 44% said “sometimes.” PR technology. In terms of approach, 64% say exclusives are useful; and 61% still find value in press releases; 52% say embargoes can help.

Survey 143

Survey Measurement Public Affairs Storytelling 143

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. It’s to grow communities where they live.” In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

5W PR

JULY 2, 2024

This human touch fosters a sense of community and belonging, laying the groundwork for a positive brand perception. Navigating the ethical labyrinth of new technologies The fast development of AI raises a number of ethical and social concerns. It’s also helpful in cultivating long-term loyalty.

Ethics 78

Ethics Media Privacy Analysis 78

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. These types of stories paint a picture of not just the power of the technology, but its potential to serve humanity as a force for good.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. This is not just about having a single tagline that fits all but rather about tailoring messages to specific communities in an authentic way.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

Consumer 78

Consumer Financial Ethics Banking 78

Stephen Waddington

APRIL 24, 2018

To conduct formative and evaluative research to underpin communication strategies and tactics 4. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6.

Education 95

Education Ethics Resources Software 95