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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82
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The Role of PR in Transforming Consumer Finance

5W PR

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. This fosters a sense of community and belonging, making them more invested in the brand’s journey. Consider experiential marketing, creating memorable events, workshops, or pop-up shops that leave a lasting positive impression.

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Exploring teaching, research, and ethical practices in influencer marketing

Karen Freberg

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. They raise awareness about new initiatives and have an established voice in their community. Creating an ethical code of conduct for influencers. There are a lot of benefits for influencers.

Ethics 46
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The Evolution of Variety Stores in the Age of Online Retailers

5W PR

Furthermore, incorporating experiential elements such as workshops, demonstrations, or product trials can add value and create memorable experiences that online retailers cannot replicate. By fostering a sense of community and personalized service, variety stores can create loyal customer bases.

Retail 78
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The Importance of Really Small Things – Capt. Barbara Bell, USN (ret)

Ethical Voices

Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. I taught Leadership at Vanderbilt for several years, and then just this past summer, I moved back to Annapolis and now I’m teaching ethics and leadership, as well as team and organizational leadership. Delighted to be with you today.

Ethics 78