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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294
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Creating Community Through Beauty Marketing: Building Loyalty Beyond Product

5W PR

Beauty brands are increasingly turning to community-building strategies to foster these connections and cultivate a dedicated following. By prioritizing authenticity, engagement, community building, loyalty programs, and social impact, beauty brands can create a powerful and lasting connection with their customers.

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. There is a lot to learn (and will be learned) from this mainstream news channel. Read more.

Twitter 293
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Nonprofit Local News Gains Steam

PRSay

During a virtual event hosted by Milwaukee Press Club on Feb. It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values.

Nonprofit 176
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Effective Digital Marketing Strategies For Fitness Studios

5W PR

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. Studios with complete profiles see 7x more clicks to their websites.

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Tips for Marketing Your Boutique Hotel to Rival Chain Competitors

5W PR

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Respond promptly to comments and messages to build a strong online community.

Hotels 78
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118