Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. Those essential tactics aside, our digital and social specialists analyzed major social media trends and changes and added firsthand intel on what’s performing on each network — insights to inform how these channels function as a part of an overall marketing strategy. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Prowly

APRIL 11, 2025

Reputation marketing is all about owning your narrative (before someone else does). Reputation marketing: what is it? What is reputation marketing? TL;DR: Reputation marketing ensures that your best qualities shine through, shaping a lasting, positive impression. Brands can do the same. Definition First things first.

Reputation 104

Reputation Publicity How To Marketing 104

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts.

Travel 78

Travel Marketing Privacy Community 78

Awario

SEPTEMBER 8, 2022

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. That doesn’t mean that they don’t matter!

Facebook 142

Facebook Marketing Advertising Advertising 142

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. In our communities. So yeah, social media community guidelines. But, it’s a damn important one.

Guidelines 190

Guidelines Community Social Media Examples 190

5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324

Twitter Community Ethics Resources 324

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The suburban communities have a vibrant manufacturing base. of population) Facebook : 26.59 Toronto is a rapidly growing city.

Print 100

Print Marketing Instagram Newspapers 100

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Insurance 329

PR for Anyone

FEBRUARY 26, 2025

In this episode, Rachelle sits down with Christina to discuss the cultural impact of Judy Blume, the fascinating history of womens shoes, and the marketing campaign that made diamonds a symbol of love. Find us on

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., This geographic location has also triggered a series of career changes such as launching a consulting practice, a weekly Facebook live show, and a blogging site. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. First, it is important to recognize that marketing to Hispanics is more than just simply translating business campaigns into Spanish. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

Customer Service 205

Customer Service Social Media Marketing Media 205

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Are the social media waters still safe for marketing? So, it’s still safe if it’s done right; I think the way to do it is to leverage other people, to incite word of mouth through influencer marketing.

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. Below are some of the best insights from our guest and the community at large.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

OCTOBER 22, 2014

You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. You receive an email from the head of IT. What now? · Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

5W PR

JANUARY 4, 2025

However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. To stand out in a crowded market and maximize their return on investment (ROI), indie game studios must adopt a strategic approach to their marketing efforts.

Marketing 78

Marketing Instagram Advertising Advertising 78

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Helps build a community around common topics or interests . Organic posts on Facebook only reach about 5.5%

Social Media 344

Social Media Media B2B Leadership 344

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Community Building. The number one lesson I learned from my journey of self-reinvention is community building. I am also an active blogger.

Education 224

Education Community Social Media Energy 224

Communications Conversations

JUNE 18, 2019

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. In fact, it’s pretty close to automated responses via AI at this point (and, in fact, if you DM many brands on Facebook, that’s exactly what you’ll get!).

Community 127

Community Twitter Branding Brand 127

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you.

Blogging 282

Blogging Case Study Social Media Instagram 282

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 181

Facebook Community Advertising Advertising 181

5W PR

DECEMBER 17, 2024

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. By collecting and analyzing vast amounts of data, casinos can identify patterns, preferences, and behaviors, enabling them to tailor their marketing strategies to individual customers.

Mobile 78

Mobile Marketing Transportation Data 78

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 198

How To Instagram Social Media LinkedIn 198

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Duncan Alney, CEO, Firebelly Marketing. Lee Odden, CEO, TopRank Marketing.

Branding 246

Branding Brand eBook Leadership 246

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Here’s a handy social media marketing checklist. Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

DECEMBER 5, 2024

A well-executed pre-launch video game marketing campaign is essential for generating excitement, building anticipation, and ultimately driving sales for a video game. Building a Strong Brand Identity A strong brand identity is crucial for establishing a video game’s presence in the competitive gaming market.

Video 78

Video Community Social Media Interviews 78

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Mobile 120

Mobile Community Blogging Publicity 120

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. Think about community management. We just have to.

Social Media 143

Social Media Marketing Media Community 143

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

MARCH 26, 2025

Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences. Building an Influencer Marketing Strategy Influencer partnerships serve as powerful amplifiers for lifestyle events when executed strategically.

Digital PR 78

Digital PR Strategy Instagram Fashion 78