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Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.
They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. The LUbrary is a resource for the community, funded by the community. Dynamic Duo.
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers.
Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It simply penalizes brands that are using Facebook incorrectly.
Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market.
Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., Our special guest leading the discussion will be Dr. Ai Addyson-Zhang, who is a college professor of Public Relations and an independent Digital Learning & Storytelling Consultant. About Spin Sucks.
Then, a peer recommended SumAll, after a lengthy Facebook discussion. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Resonate (Disclosure: Client Platform).
I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Community Building. The number one lesson I learned from my journey of self-reinvention is community building. I am also an active blogger.
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.
Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Duncan Alney, CEO, Firebelly Marketing.
Find Laura Evans Website: www.lauraevansmedia.com/ Instagram: @lauraevansmedia Twitter: @lauraevansmedia LinkedIn: Laura Evans Hear more great episodes like Laura’s by subscribing to the show here: Apple Podcasts: [link] Spotify: [link] YouTube: [link] (Make sure to click the “Subscribe” button to receive (..)
As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.
Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.
Further, George Lucas seemingly draws on real historical events in his storytelling. Even if you dont manage Facebook ads, for example, taking the course will help you to be a better cross-functional collaborator with your peers in marketing. Most of the social media platforms have courses you can take on their advertising products.
Find Laura Evans Website: www.lauraevansmedia.com/ Instagram: @lauraevansmedia Twitter: @lauraevansmedia LinkedIn: Laura Evans Hear more great episodes like Laura’s by subscribing to the show here: Apple Podcasts: [link] Spotify: [link] YouTube: [link] (Make sure to click the “Subscribe” button to receive (..)
Join us to hear how Jo-Anne is spreading joy through music and storytelling as she embarks on the third act of her life journey. The demand for their productions consistently leads to sold-out performances!
With over 20 years of experience in marketing and communications, Morgan has worked with nonprofits across the globe, including roles in Cairo, Beirut, and Rwanda. She brings her passion for storytelling and advocacy to help amplify the voices of the neuromuscular community. Find us on
The online community: how do the customers engage with the launch? Select X (Twitter), Facebook, Instagram, TikTok, and YouTube (available for Pro plan users only). Where are the gaps in my competitors' storytelling ? Content creators: how are they presenting your product? Which keywords should you filter mentions by?
For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. Focus on Storytelling and Consistency A compelling brand story strengthens connections with customers and builds long-term loyalty. Maintaining consistency in storytelling is equally important.
Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I originally started my show only on Facebook.
They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.
Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Do you want to grow brand recognition and authority or would you prefer to build your community? Pay for promotion on Facebook and Instagram.
It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Focus on local reputation marketing and communities. This one is about being real. It's how even the biggest brand started.
On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Chats public speaking storytelling' Free ebook: “Get It in Writing!”.
When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. She facilitates the “Communication Nation” group on Facebook.
We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. 4) To survive the future, we must go back to what has worked in the past: caring and community. Writing is appetite. Content is habit.
Pro Tip: Build Your Brand with Effective Storytelling. Micro-Influencers: Engage niche communities with highly relevant health topics 8. Healthcare Storytelling & Thought Leadership Storytelling is a powerful tool for transforming clinical data into relatable narratives. product recalls or data breaches).
. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. In this guest post for Jay Baer s Convince and Convert, Julie Neumark examines three TED talks bypeoplewho (may)have mastered the secret of storytelling.
Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Utilize the latest storytelling tools, such as interactive photos and videos. Choose the community you want to reach and craft messages adapted to its members. What does it say?
Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.
What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. This could be a great way for storytellers to communicate their messages to the right audiences in real time.
Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” In 2005, the year after Facebook went live, that number was 5 percent.
If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game.
I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. impressions of people using that hash tag on Twitter and Facebook.
Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.
How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.
When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.
Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says.
This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.
Similarly, “Instagram” and “Facebook” are not social media skills. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.
Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?
Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. They can also build up more credibility within the fashion community. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers.
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