Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Follow and connect with MVPD on social: Facebook. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Branding Brand 176

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. . More importantly, the sense of community on TikTok is what draws users in and keeps them coming back for more.

B2B 310

B2B Video Social Media Creativity 310

Prowly

DECEMBER 4, 2024

The online community: how do the customers engage with the launch? Select X (Twitter), Facebook, Instagram, TikTok, and YouTube (available for Pro plan users only). No more waiting around until negative press goes viral. Content creators: how are they presenting your product? Which keywords should you filter mentions by?

Data 104

Data Media Product Launch Analysis 104

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Viral 106

Viral Advertising Advertising Facebook 106

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Fred is a spam algorithm that works around links. The core algorithm linked to quality appeared around March 8, 2017.

Google 259

Google Digital PR Mobile SEO 259

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. The best way to reach them is to invite them into a special club, Facebook group, etc.

Viral 120

Viral Nonprofit Software Social Media 120

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view. Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. Find us on

Viral 130

Viral Instagram YouTube LinkedIn 130

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community. If you can’t dominate the conversation, then change it…or invent a new and narrower one.

Small Business 168

Small Business SMB Local Viral 168

Shift Communications

OCTOBER 1, 2014

You’ve no doubt seen hundreds of your friends on Facebook and celebrities across the country pouring buckets of ice water over their heads. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Thanks to social media, a little creativity can go a long way.

Healthcare 163

Healthcare Social Media Media Education 163

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Viral 104

Viral Community Nonprofit Social Media 104

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. The image went viral. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? This is one of the problems with Facebook.

Social Media 111

Social Media Reddit Media Facebook 111

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 24, 2015

VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. By involving the community and building a strong user following we have been able to take our business from $1,000 a month to over $100,000 a month in under a year without traditional advertising. ”.

Pitching 120

Pitching How To Instagram YouTube 120

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 82

How To Marketing Viral Community 82

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 105

Mobile Community System Social Media 105

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

NewsWhip

JANUARY 9, 2020

Top publisher on Facebook . LADbible – Top publisher on Facebook. The LADbible is the top publisher on Facebook, and it’s not even really that close. In 2018 that took the form of building a community around Reddit. . That’s right, it’s Whippies time! Best Newcomer . Most innovative publisher.

Reddit 88

Reddit Facebook Viral Journalism 88

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. They also foster a sense of community and inspire others to embark on their own journeys. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements.

Tourism 88

Tourism Social Media Travel Media 88

Waxing UnLyrical

JULY 25, 2011

The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. Let’s take a moment to talk about the very premise of “friending &# on Facebook.

Google 84

Google Enterprise Facebook Viral 84

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Branding Brand Facebook 68

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Twitter Facebook Google+ LinkedIn No More Apologies. Based in the Washington, D.C.,

Viral 111

Viral Community LinkedIn Blogging 111

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral Facebook 120

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. Does our video have the makings of a viral video? And of course, it worked. Probably not. pts Settings.

Video 95

Video Facebook Twitter Viral 95

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Brand influence is born in a community. Forget traditional ad buys; social campaigns for brands like Oreo, which celebrated gay pride with a rainbow-colored cookie photo on Facebook , are engaging younger consumers by being in their face and being clear about what they stand for. Create True Advocates.

Education 120

Education Leadership Viral Consumer 120

Waxing UnLyrical

JUNE 28, 2013

And one of many nuggets he shared on social media: A4: companies fear social media because of potential to go ‘viral’ If u worry abt twitter, problem is not twitter! We’ll have a community chat, and get back to some fabulous guests from August. It’s reality #measurePR. I love that last one!

Measurement 106

Measurement Corporate Survey Viral 106

Waxing UnLyrical

AUGUST 22, 2014

Why: The popularity of the Ice Bucket Challenge has created a surge in email sign ups, Facebook “likes,” and donations for ALS organizations. Rosalie Morton explores the lessons we’ve gained from this viral hit. Twitter Facebook Google+ LinkedIn #IceBucketChallenge: Yea or Nay? Are Memes Really Just Slacktivism?

Nonprofit 84

Nonprofit Viral Social Media Resources 84

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Benefits of Use During an Emergency: Facebook is used by 8.6% Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 94

Policies Twitter Facebook Writing 94

Stephen Waddington

FEBRUARY 10, 2019

It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

MaccaPR

FEBRUARY 19, 2018

Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Remote PR Jobs

OCTOBER 11, 2022

Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. You never know what post or comment might skyrocket your company into internet virality. Respond to audience feedback regularly to create a sense of community and company accountability.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Waxing UnLyrical

MARCH 13, 2013

Can you prepare for a possible viral social media disaster? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Here’s how it’s billed: Social media in a crisis.

Conference 105

Conference Social Media Crisis Crisis Management 105