Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316

Industry Fashion Travel Tourism 316

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Media really started paying attention on October 3, when the artist turned up at Paris Fashion Week alongside right-wing provocateur Candace Owens wearing “White Lives Matter” t-shirts.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Bianchi Biz Blog

JULY 22, 2024

Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Customize marketing strategies to cater to varied preferences and values.

Marketing 101

Marketing Tourism Local Government 101

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” And earlier this month WPP, the parent of Burson-Marsteller and Cohn & Wolfe, named Donna Imperato the CEO of the newly merged agencies, Burson Cohn & Wolfe.

Agency 100

Agency How To Survey Employee 100

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Take the video to fashion writers and bloggers to create a robust story pitch.

Trends 149

Trends Fashion Video YouTube 149

Bianchi Biz Blog

SEPTEMBER 5, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Sparring and training must be done carefully and in advance.

Marketing 100

Marketing Radio Automotive Television 100

Mindful Marketing

JUNE 19, 2021

million) Chiara Ferragni – Fashion and Style (15.3 million) Highly successful influencers undoubtedly share many traits such as strong communication skills and great credibility. .” Who wants to hear music suggestions or take fashion tips from a 75-year-old? million) Chiara Ferragni – Fashion and Style (15.3

Social Media 81

Social Media Media Fashion Instagram 81

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. PR Couture is described as a beloved resource among fashion and PR students publicists and fashion brands.

Interviews 28

Interviews Fashion SEO Social Media 28

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 130

Film Marketing Sports Hotels 130

Waxing UnLyrical

JULY 18, 2019

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. Influencers are a critical component of an effective communications campaign. Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PR Job Coach

NOVEMBER 26, 2020

It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. What are some best practices for other communicators? It was challenging to maintain a work-life balance as we addressed growing communications needs in a timely fashion.

Publicity 158

Publicity Social Media Report Fashion 158

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. For instance, I wrote “Curvy Style Blogger Cayla Jean Advocates for Equality in Fashion” for 303 Magazine , a publication targeting Denver’s hip millennials. As reporters are busy interviewing and writing, they barely have time to research story angles.

Report 68

Report Fashion Pitching Journalism 68

Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 4) A total fashion disaster: Gucci’s blackface sweater. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Crisis Telecommunications Training 75

Critical Mention

FEBRUARY 27, 2020

Being fashionably late in world of social media just doesn’t work. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. With the lifespan being shorter, leveraging the media opportunity is more critical than ever before.

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future. Tip 1: Innovate w ith an incubator.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Research, read, be active in the respective community and write compelling pitches. When you receive a reporter’s inquiry, respond as soon as possible. Even if you don’t have the answer, acknowledge the question and let them know you are working on it.

Journalism 128

Journalism Media Relations Report Media 128

Presspage

AUGUST 24, 2023

By implementing this strategy, content creators and brands can achieve a balance between reaching a broad audience, nurturing a dedicated community, and consistently delivering valuable, discoverable content on the platform. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

MAY 29, 2021

This month we have to give a big shout out to H&M for a brilliant campaign they launched in April which was its free suit rental service for those attending interviews. The fashion retailer said they wanted job seekers to feel confident and ready to impress while trying to score a new job. pic.twitter.com/cuqhzk8zHe. — ????

Retail 62

Retail Social Media B2C Fashion 62

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. This provides context and may lead to additional interviews. If you get an inquiry, you need to respond in a timely fashion. It’s been an eye-opening experience.

Company 98

Company Survey Report Pitching 98

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Headshots of stiff CEO’s are pretty darned old fashioned. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. Great high-resolution pictures of product and key people. Even radio.

Media 120

Media Television Video Print 120

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview.

B2B 60

B2B Infographics Interviews eBook 60

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

Pitching 63

Pitching Consumer How To Meeting 63

Cision

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 245

Sports Agency Creativity Industry 245

Shift Communications

FEBRUARY 17, 2015

Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Looking for a way to get your creative juices flowing?

Healthcare 60

Healthcare Trade Shows How To Conference 60

Waxing UnLyrical

MARCH 10, 2011

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. When we talk about building community, aren’t we really talking about getting to know each other in a deeper fashion than that allowed by 140 characters?

Community 101

Community Comparison Social Media Fashion 101

Waxing UnLyrical

APRIL 11, 2012

Tarnishing your brand doesn’t have to happen in such a dramatic fashion. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. • It opens up room for competitor(s) to take the lead. • You lose credibility. Your value proposition is weakened. •

Media Training 70

Media Training Crisis Training Crisis Communications 70

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! And, they have been for a while now. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MAY 30, 2018

The Sprosty opportunity put me in a position to learn immensely from other startups and retailers, and Studio/E provided the space to explore the idea of following my true passions: art, professional fashion, and women in leadership. Prior to Alice Riot, I had zero background in fashion or apparel.

Apparel 106

Apparel Public Affairs Corporate Training 106

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” She learned to tell reporters that she would be happy to do an interview in collaboration with developing the story.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Flatiron Communications

JULY 5, 2022

I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. Mr. Kaminski had this to say: “At Politico…we’re only 15 years old, but we do think of ourselves as very old-fashioned in our approach to journalism….what

Conference 36

Conference Journalism Web Comparison 36

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Arrange for interviews or public speaking events and construct press releases. CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Agency 54

Agency Creativity Hotels Social Media 54