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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197
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Research, Communication Crucial Before Collaborating With Influencers

PRSay

However, had the Navy communicated to the public why it had chosen those five sailors for its ambassador program, it might have been able to mitigate the resulting blowback. My love of the Navy and the communication community inspires me to candidly address this topic. You can find all of her work here.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported.

Print 104
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The Importance of Community Relations in Healthcare

Landis PR

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. That phrase is often financial code suggesting a company is for sale. It makes sense.

Software 146
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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Having a favorable reputation has been proven financially valuable and overall critical to an organization. The financial value of having a strong corporate reputation was highlighted in a recent study by the World Economic Forum, which concluded that reputation accounts for more than 25 percent of a company’s market value.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates. It may include community relations, third-party endorsement, word-of-mouth, and reputation management. At the end of the day, a strategic PR campaign may not always fit into a dazzling creative package.

Agency 120