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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. But brand reputation isn't simply a concern to obsess over. What does brand reputation management include?

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Taking a Stance: A Company’s Reputation Is at Stake

Reputation Us

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership.

Branding 185
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

However the impact of the crisis, particularly financial or reputational, may persist for much longer. That impact is often measured in terms such as market share, reputation, community concern, licence to operate, recruitment, financial cost, regulatory compliance, stock price, capacity to retain and expand business, and so on.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Can't miss out on print coverage if you want to build a high brand reputation and credibility. Reputation management Let's say a CEO of your company gives a controversial interview. As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported.

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