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The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. But brand reputation isn't simply a concern to obsess over. What does brand reputation management include?
The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.
One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.
Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice.
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership.
However the impact of the crisis, particularly financial or reputational, may persist for much longer. That impact is often measured in terms such as market share, reputation, community concern, licence to operate, recruitment, financial cost, regulatory compliance, stock price, capacity to retain and expand business, and so on.
Can't miss out on print coverage if you want to build a high brand reputation and credibility. Reputation management Let's say a CEO of your company gives a controversial interview. As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported.
The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.
When companies look to combine forces through a merger or acquisition, the pace of negotiations means their reputation and a well-thought-out communications strategy often gets overlooked. Moreover, the cohesiveness of a strategic M&A plan—and its actualizations—must include safeguarding reputation as a paramount consideration.
The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. Meaningful metrics ESG is a strategic journey for companies.
Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.
In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity.
Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Reputation: Like A Priceless Asset.
In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. Of the acquired clients surveyed, 48% had either already switched financial institutions or reported a switch was likely.
At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. The stakes couldn’t be higher one misstep in environmental messaging can trigger immediate backlash and long-lasting reputation damage.
I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Its simple architecture broke down complex communications problems, showing the art and the science of communications challenges and how they could be solved for clients’ business needs.
Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?
As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).
The blunt language is clearly designed to shock” - Financial Times. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. Communities can have both good and bad intent.
And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. As a result, they may be less likely to trust influencers who promote products solely for financial gain.
It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. Depends upon information obtained from other reputable sources. It’s your transparency library. . But I am a tad bias.
Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Reputation, Reputation, Reputation.
There are different priorities for corporate and financial public relations relative to consumer and trade public relations. In Reputation Management: The Future of Corporate Communications and Public Relations Langham asserts that all marketing services including communications practice have naturally been divided into two parts.
It covers investment, governance and management, financial viability and reputational risk. The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship.
In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.
When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations. However, a company’s reputation for product quality or innovation may provide a buffer. Companies with a high capability reputation (i.e.,
Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Reputation, Reputation, Reputation.
Financial incentives or free products. Influencers are motivated by financial incentives, free products, and business opportunities. So here are the main differences between influencers and brand advocates: Brand Advocates Influencers Relationship Loyal customers, employees, or fans with genuine love for the brand.
That is the question that credit unions (and financial institutions at large) are discreetly asking. In our public relations firm’s experience supporting merging credit unions, the overarching theme we’ve encountered is that clear, concise and consistent communications are at the epicenter of a successful merger. in August).
In our firm’s experience supporting merging companies, the overarching theme we’ve encountered is that clear, concise and consistent communications are at the epicenter of a successful merger. Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration.
2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations.
How can corporations claim otherwise when the Companies Act in the UK demands that directors be accountable to shareholders as their primary stakeholder, and financial performance as their primary objective? It drives reputation and sales. Cronin is sceptical of the value promised by the commercial public relations industry.
I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. What are the keys to maintaining a positive brand reputation? Digital has transformed the way we communicate. So reputation management becomes about brand and idea stewardship versus command and control.
Great counseling firms were founded and legendary corporate communications departments were born. We have formed strategic, client-agency partnerships that drive performance and build reputations. Important professional organizations and groundbreaking degree programs were created.
These organizations advocate for marginalized communities, promote equity and create innovative solutions to societal challenges. Contributing to NPOs strengthens communities, promotes civic engagement, and supports economic stability. Although their government financial support has diminished, NPOs’ needs have not.
But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.
His thesis is that the size of a community is limited by the number of mouths that can be fed without rudimentary agriculture. There are academics, analysts, financiers, journalists and students. There’s people that I’ve met at conferences, engaged with via email, and people I know in no other way but through reputation.
Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.
However the impact of the crisis, particularly financial or reputational, may persist for much longer. That impact is often measured in terms such as market share, reputation, community concern, licence to operate, recruitment, financial cost, regulatory compliance, stock price, capacity to retain and expand business, and so on.
It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. That may be financial, marketing or some form of benefit in kind. Good afternoon.
The world of financial services is experiencing a seismic shift. The old days of being defined by physical spaces and a reputation for complexity are fading. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy.
If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Think about the challenges and why you’re called to the table. Have examples (the tangibles) ready.
If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Think about the challenges and why you’re called to the table. Have examples (the tangibles) ready.
In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. We are a member-owned financial cooperative. It is our mission, and honor, to serve every member and help them fulfill their financial goals. Every member.
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