Deirdre Breakenridge

AUGUST 27, 2018

Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. About Spin Sucks.

Community 157

Community Pitching Media Newspapers 157

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches.

Strategy 78

Strategy Marketing Local SEO 78

Buzzstream

NOVEMBER 5, 2024

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. This can be a negative signal to Google, especially when the sites have low DR. For example, I see several similar posts posted about “cold emailing illegal” within days of each other. Here’s what their traffic looks like.

Google 62

Google SEO Tools Examples 62

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. My favorite hashtag is of coarse #Castropignano I like to see what the community is doing on a daily basis. New hashtags are surfacing every day. I am also a huge fan of MMA.

Engineering 413

Engineering Pinterest Social Media Radio 413

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. For social amplification, go to your community. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Now you are at a Google search distance from the future you. Through a simple Google search, you’ll find hundreds of articles on the topic. You create communication strategies that go hand in hand with your company’s business goals.

Community 244

Community Social Media Course Measurement 244

Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

Tools 100

Tools Communications Software Google 100

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

Rock the Status Quo

MARCH 2, 2015

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Is anyone surprised? I’m not. And more than ever before, social media is not a one-size-fits-all PR solution.

Google 100

Google Pinterest Media Social Media 100

5W PR

DECEMBER 30, 2024

UGC encourages interaction and fosters a sense of community among travelers. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads. Engage with the Community Show appreciation for user-generated content by responding to comments and messages promptly.

Travel 78

Travel Marketing Privacy Community 78

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Google has a specific set of content guidelines. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

MARCH 12, 2020

It’s also helpful to offer ways to maintain contact with business customers, be helpful in the community, or go the extra distance to support colleagues. For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work.

Employee 374

Employee Viral Small Business Travel 374

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 82

Google Engineering Infographics Policies 82

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Brand Branding 276

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Respond promptly to comments and messages to build a strong online community. Create and manage the business listings on Google My Business, Yelp, and other local directories. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view. That results in personalized and significant media opportunities affecting a specific community. Let us know on Twitter @crenshawcomm !

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests.

Video 78

Video Trends Marketing Advertising 78

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. Google Doc with live notes [link].

Crisis 271

Crisis Brand Branding How To 271

PR for Anyone

OCTOBER 27, 2021

Share your favorite place in the community. Welcome a new business in the community. Put this list in a Google Doc and start brainstorming ideas next to it so you’re ready to post every day. Take a picture of your workspace, office, or co-workers. Introduce your newest employee. Interview a customer. Post a #TBT. Do a “how-to”.

Real Estate 227

Real Estate How To Infographics Video 227

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Is it so good they can’t help but share it with their communities? Track the effectiveness of a community (people who comment on and share your content) by whether they’re referring business to you. Paid Media.

Measurement 200

Measurement Analytics Google Data 200

5W PR

FEBRUARY 5, 2025

Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values. Their articles range from gear reviews to trail guides, establishing them as a trusted voice in the outdoor community.

Brand 78

Brand Branding Media Journalism 78

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

ImPRessions - Crenshaw Communications

JULY 15, 2020

What comes up when you google your brand – or even your own name? But Google rewards fresh, relevant content. Join professional online communities, and engage. Participation in a professional community will offer a payback in search ranking support, reputation enhancement, and new relationships.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns.

Mobile 244

Mobile SEO Web Journalism 244

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. But Google rewards fresh, relevant content, so it pays to invest time in blogging, social updates, and comments on professional community sites. . Understand SEO basics. just ask Justine Sacco.

Reputation 185

Reputation SEO Web Community 185

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. Start off by choosing a keyword.

Media 198

Media Newspapers Google Energy 198

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities. Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Burrelles was founded in 1888.

Print 157

Print Newspapers Google B2B 157

PR for Anyone

APRIL 21, 2020

You might not know it, but you are already a prominent figure in your community. You can even Google on the latest updates. You need to spend time on Google and concentrate locally. Just a few clicks in Google and the results will be there in seconds. That being said, there is a huge opportunity to stand out locally.

Industry 189

Industry Local System Google 189

Melissa Agnes

SEPTEMBER 14, 2014

This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Add her to your circles on Google Plus. Choosing to listen is always the right answer and Chris explains how listening intently before a crisis can provide you with invaluable opportunities in a crisis.

Social Media 249

Social Media Crisis Media Pinterest 249

Melissa Agnes

JUNE 12, 2014

Two years ago this month, Rich Klein , Jonathan Bernstein and I started a weekly Google Hangout where we would discuss the latest and hottest crisis trends and crises in the news. We named it, The Crisis Show.

Crisis 186

Crisis Crisis Management Crisis Communications Interviews 186

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Or, technology brands might plan now for ways to integrate with Google’s Santa Tracker, which in 2021 shared its code with developers to inspire them to create their own “magical experiences.”

Examples 293

Examples Consumer Software Analysis 293