Deirdre Breakenridge

AUGUST 27, 2018

Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. About Spin Sucks.

Community 157

Community Pitching Media Newspapers 157

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 166

Technology Publicity Software Pitching 166

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Burrelles was founded in 1888.

Print 128

Print Newspapers Google B2B 128

Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Elvis Presley made his first U.S.

Community 100

Community eBook Social Media Customer Service 100

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5 You can the results nearby.

Publicity 84

Publicity Survey Enterprise Pitching 84

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging.

Publicity 119

Publicity Customer Service Community Internal 119

Rock the Status Quo

MARCH 2, 2015

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Is anyone surprised? I’m not. And more than ever before, social media is not a one-size-fits-all PR solution.

Google 100

Google Pinterest Media Social Media 100

Stephen Waddington

NOVEMBER 11, 2020

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet. It’s a useful means of visualisation.

Tools 115

Tools Publicity Google Ethics 115

Buzzstream

SEPTEMBER 3, 2024

Google now combats this approach by releasing new anti-spam requirements for bulk email sending. But there are four easy ways to find journalists: Google Search for Publications If you don’t know where to start, you can also do a Google search to find some news outlets in whatever field you are interested in.

Pitching 127

Pitching How To Digital PR Data 127

PRSay

SEPTEMBER 5, 2024

Tools like Trello, Asana and Google Calendar can help you stay on track. Join online communities or groups associated with the conference to continue discussions and share resources. a strategic brand management consultancy specializing in brand community strategy. Add due dates. Take notes and reflect. Stay connected.

Conference 88

Conference Public Affairs Resources Community 88

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you. Like what you’ve read?

Insurance 55

Insurance Insurance Healthcare Publicity 55

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Branding 284

Branding Brand Small Business Retail 284

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. These tools can be used to support marketing and public relations planning. #7 I’ve worked my way through the 355 page report.

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view. That results in personalized and significant media opportunities affecting a specific community. Let us know on Twitter @crenshawcomm !

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

APRIL 18, 2017

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Why Content Marketing and Public Relations Need Each Other.

Publicity 119

Publicity Marketing Content Marketing Software 119

PR for Anyone

APRIL 21, 2020

You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis. In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak. You might not know it, but you are already a prominent figure in your community.

Industry 189

Industry Local System Google 189

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. Worldwide Partner Program Manager at Google.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The failure of the sociology of the last election was more than obvious.

Google 52

Google Engineering Sports Comparison 52

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language.

Tools 137

Tools Publicity Measurement SEO 137

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you. Like what you’ve read?

Publicity 40

Publicity Healthcare Insurance Insurance 40

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Yet the business of public relations is thriving. The public values journalism, and people are moving to media channels they trust. One reason is that PR is more relevant—and valuable—than ever.

Mobile 100

Mobile SEO Reputation Web 100

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. here on the SHIFT blog.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Backlinks created by your public relations campaign can certainly be helpful, but where those backlinks come from matters.

Publicity 45

Publicity Insurance Insurance Healthcare 45

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Facebook Community How To 92

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Better to have 100 hits in trade publications, or 0.05% of the day’s news, than 1 hit in business press.

Trends 83

Trends Publicity Analytics Software 83

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. This can be done by using the three C’s for public relations: credibility, charisma, and control.

Marketing 184

Marketing Nonprofit Community Mobile 184

ImPRessions - Crenshaw Communications

JULY 22, 2019

Yet the business of public relations is thriving. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

PRSay

AUGUST 17, 2023

Brand building and community engagement Threads is reminiscent of the early days of social media, where the focus was on great content and brand building (not selling). Threads allows brands to relive those glory days by showing off their personalities and making authentic connections with their community. Australia, Canada and Japan.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. In Google you get: Let’s face it.

Google 109

Google SEO Engineering Measurement 109

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. It’s a tough time for business leaders. The news cycle is dominated by the spread of the coronavirus and its repercussions.

Employee 374

Employee Viral Small Business Travel 374

Bianchi Biz Blog

SEPTEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For instance Google and Microsoft both have large data centers in Finland.

Marketing 100

Marketing Radio Automotive Television 100

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178