5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. Now you are at a Google search distance from the future you. Want to learn about social media?

Community 244

Community Social Media Course Measurement 244

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Branding Brand How To 271

5W PR

DECEMBER 30, 2024

The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. UGC encourages interaction and fosters a sense of community among travelers. Use social listening tools to track mentions and relevant keywords.

Travel 78

Travel Marketing Privacy Community 78

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Build a community of loyal advocates. Use what you learn in your social audit to identify the audience most likely to support you in 2023. Use it to attract and gather a strong community of people who like and trust your brand. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. For social amplification, go to your community. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

NOVEMBER 26, 2024

Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Leverage Social Media to Showcase the Hotel’s Charm Use high-quality images and videos to showcase the hotel’s unique features and atmosphere. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. It’s not about the logo. Big Tech has stepped up. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital.

Social Media 120

Social Media How To Media Facebook 120

Rock the Status Quo

MARCH 2, 2015

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Social media’s days as earned media are numbered – they are becoming paid media at a rapid pace.

Google 100

Google Pinterest Media Social Media 100

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Share your favorite place in the community. Welcome a new business in the community. But coming up with the content can be grueling and actually quite stressful.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Figure out a social media content strategy. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

MaccaPR

JULY 8, 2024

Inspired by a number of the sessions at the 2024 Social Media Marketing World conference – the industry’s largest social media marketing conference – I’ve pulled together three key takeaways to increase the impact of your LinkedIn performance across the platform.

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings.

Reputation 221

Reputation How To SEO Guidelines 221

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JUNE 1, 2017

For each of the four media types, there are different metrics to track. Paid Media. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Use unique URLs, coupons, discount codes, or even telephone numbers only in your social media efforts.

Measurement 200

Measurement Analytics Google Data 200

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community?

Content Marketing 95

Content Marketing Trends How To Travel 95

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. PR FOR ANYONE.

Publicity 225

Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage. For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales?

Examples 293

Examples Consumer Software Analysis 293

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. You want to build a community by focusing on THEM, instead of you. Wow , right?

Social Media 100

Social Media Media Facebook Pinterest 100

5W PR

FEBRUARY 5, 2025

Taking Control of Your Brand Narrative When you rely solely on social media or other third-party platforms, you’re building your brand on rented land. The Strategic Value of Different Owned Media Channels Blogs: Your Content Foundation Blogs remain the cornerstone of owned media strategy.

Branding 78

Branding Brand Media Journalism 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Create personal and business sites that you manage where possible – on all search platforms and in social media. Be present on key social media platforms, and post proactively. LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google.

Reputation 185

Reputation SEO Web Community 185

5W PR

FEBRUARY 15, 2025

” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth.

Branding 78

Branding Brand Storytelling Exercises 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 82

Google Engineering Infographics Policies 82

Prowly

MARCH 4, 2025

This can help you examine media coverage, social media patterns, and audience sentiment in real time. 2 Analyze your audiences behavior Whether your brand is stronger on social media or entirely web-based, you can use tools like Google Analytics or Hotjar to analyze user behavior. The key benefit?

Trends 104

Trends Reddit Pitching Data 104

5W PR

JANUARY 31, 2025

Video content, social media , interactive experiences – each platform offers unique ways to deepen emotional connections. Google’s annual “Year in Search” videos masterfully weave together shared experiences, using music, imagery, and pacing to create powerful emotional resonance.

Storytelling 78

Storytelling Branding Brand Sports 78

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on. Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

Melissa Agnes

JUNE 12, 2014

Two years ago this month, Rich Klein , Jonathan Bernstein and I started a weekly Google Hangout where we would discuss the latest and hottest crisis trends and crises in the news. The challenges that students and professors face when it comes to social media and managing their online reputations. We named it, The Crisis Show.

Crisis 186

Crisis Crisis Management Crisis Communications Interviews 186

Deirdre Breakenridge

JANUARY 18, 2022

I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. Do I think I will get back on social media? No, not in any major way. There’s no FOMO here!

Blogging 239

Blogging Ethics Social Media Privacy 239

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so.

Print 158

Print Newspapers Google B2B 158

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. Two words: Google Analytics. For lots of reasons.

Social Media 87

Social Media LinkedIn Media Analytics 87