Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In particular, YouTube videos are given preferential treatment (possibly because Google owns YouTube).

Technology 100

Technology Infographics Financial YouTube 100

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. It’s essential to be community-minded. As most PR agencies know, social media is not just for B2C companies anymore.

B2B 276

B2B Social Media Branding Brand 276

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 102

Community Communications Case Study Customer Service 102

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 100

B2B Facebook Community How To 100

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” Technology, for better or worse. Too cool for school.

Technology 100

Technology Customer Service Retail Software 100

ImPRessions - Crenshaw Communications

JULY 15, 2020

What comes up when you google your brand – or even your own name? For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” But Google rewards fresh, relevant content.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Or, technology brands might plan now for ways to integrate with Google’s Santa Tracker, which in 2021 shared its code with developers to inspire them to create their own “magical experiences.”

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. One job seeker created a targeted Google ad directed at a specific hiring manager. Oh how times have changed. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. Plus, Google and Facebook make money on fake news, and some say they’re just giving users what they want. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News.

Reddit 168

Reddit Government Google System 168

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. But Google rewards fresh, relevant content, so it pays to invest time in blogging, social updates, and comments on professional community sites. . Understand SEO basics. just ask Justine Sacco.

Reputation 185

Reputation SEO Web Community 185

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. When I obtain a new client, I research and read everything about the company, including news stories, twitter feeds, and industry-specific communication. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Social Media 208

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Content Shockwave. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Flack's Revenge

OCTOBER 24, 2018

These things are the “third rail” in technology public relations, which is my forte. Google learned this painful lesson recently, when reports made it clear that they sat on news about a massive breach. The company got pounded in the press (on top of other negative news) and wound up shutting down Google+.

Crisis Management 123

Crisis Management Crisis Employee Google 123

PR Job Coach

JUNE 29, 2011

Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries. If the requestor is unknown, try a Google search. It refers to a process of thoughtful deliberation.

How To 202

How To Ethics Technology Education 202

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Burrelles was founded in 1888.

Print 123

Print Newspapers Google B2B 123

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 97

LinkedIn Examples Branding Brand 97

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 153

Mobile SEO Web Training 153

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. AI technology is everywhere Many expect AI technology to dominate conversations at Cannes Lions this year (Yahoo!

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

APRIL 8, 2020

“Leaders should be trying to put themselves in the shoes of others to consider how the current situation might be affecting them,” says Stansell, chief communications officer for Children’s of Alabama , the pediatric health system based in Birmingham.

How To 193

How To Crisis Employee Resources 193

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. Communication at the speed of technology is a very good thing. Maybe next time!)

Technology 63

Technology Communications Insurance Insurance 63

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Download your copy now!

Google 60

Google B2C Analytics Data 60

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy.

Media Relations 146

Media Relations Media Print Software 146

Shift Communications

MARCH 19, 2015

SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Our platform of choice to help our clients make PR impactful is Google Analytics™. Worldwide Partner Program Manager at Google. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

Technology 59

Technology Web System Course 59

Deirdre Breakenridge

MARCH 7, 2016

When interviewing, a Google search uncovers everything on a candidate. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Strong knowledge of research practices and measurement (especially as they relate to social technologies).

Communications 120

Communications Interviews Social Media LinkedIn 120

PR Job Coach

NOVEMBER 1, 2011

Managing a career in the public relations and communications industry can often be a full time job akin to managing the communications strategy for a Fortune 1000 firm or being a product promotion specialist in the world of technology. Get engaged with your communities! Don’t forget about Google and Google plus.

Google 148

Google Web LinkedIn Facebook 148

Offleash

NOVEMBER 1, 2023

Think of all the technology innovation we’ve witnessed over the past two decades. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. Our purpose is to make a mark on the world for our clients, colleagues, and our community.

Skype 122

Skype LinkedIn Media Training Agency 122

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. Look into colleges, not-for-profits and community organizations to start. Cut your teeth on low-hanging fruit. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

JUNE 4, 2014

So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content. Gamification.

Mobile 105

Mobile Community System Social Media 105

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Something similar has happened in B2B marketing over the last 20 years.

Writing 189

Writing Communications Marketing B2B 189