Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

JULY 15, 2020

But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Finally, bear in mind virtually no digital communication is private. Join professional online communities, and engage. Don’t get cancelled. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

5W PR

FEBRUARY 24, 2025

According to a 2022 PwC Crisis Survey, 95% of business leaders expect to face a crisis in the future, yet only 49% have a crisis response plan in place. Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

Sword and the Script

NOVEMBER 14, 2023

Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. Invite guest posts from customers, your community and the industry. Push approval authority down to the lowest acceptable level. That includes the lawyers. Your lawyers do not need to review everything.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Prakkypedia

JULY 8, 2014

If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages. Don’t forget internal audiences – staff, volunteers and so on). It all addresses the questions: who do you need to communicate to + how?

Corporate 107

Corporate Communications Crisis Communications Policies 107

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. Once you know your target and have defined editorial guidelines, coming up with content ideas should be less challenging. Appoint a content manager and team.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. More internal comms.

Communications 148

Communications Crisis Internal International 148

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. It should do things with you.

Internal 62

Internal International Digital PR Course 62

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 99

Case Study Study Guidelines Internal 99

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. “Everything is seen through a political filter,” wrote one respondent.

Survey 163

Survey Measurement System Education 163

The Hoffman Agency

AUGUST 27, 2020

By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! I quickly found Hoffman’s office culture to be one of positivity, community and commitment. I feel that as a design intern, the PR experience I gained is a huge asset, and has helped me to grow as a designer.

International 68

International Internal Guidelines Agency 68

Cision

AUGUST 11, 2016

How did you get your start in corporate communications? I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. million jobs and is an economic contributor in states and communities through taxes.

Corporate 0

Corporate Airlines Financial Journalism 0

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. There is no prescriptive formula for becoming a PR influencer. My workday extends far beyond a 9-5. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Waxing UnLyrical

JULY 11, 2019

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. Mix internal images with UGC. This is also great for finding subtle ways to stand out.

Company 88

Company Branding Brand How To 88

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Perspective – reflections on the CIPR’s history and its communities. You’ve two weeks to pitch.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Local 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Local 78

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help! They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference. Surveys of the PR community or reporters ( see these ).

Industry 109

Industry Media Technology Employee 109

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Reputation Us

OCTOBER 15, 2019

Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. The six-month collaboration includes: an audit of the nonprofit’s current reputation internally (e.g., Please see the bottom of page for submission guidelines.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. FuturePRoof Edition 3: the NHS at 70 and lessons for the wider PR community. A third edition of #FuturePRoof is in the works to celebrate communications excellence in the NHS. It’s personal.

Guidelines 68

Guidelines Local Twitter Community 68

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Our community was now creating the bulk of our content.

Blogging 76

Blogging How To Print Facebook 76

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. These partnerships open doors to new markets and communities, strengthening your foothold. Authenticity is the currency that builds and sustains trust.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. The cost of B2B marketing content. to approximately $5.5

B2B 146

B2B Marketing Survey Software 146

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The attributes of interactive content.

Infographics 160

Infographics Data Blogging Mobile 160

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees.

Communications 69

Communications Crisis Communications Crisis Social Media 69

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. The company threw parties for winners in their communities, which accomplished two things.

Company 86

Company Marketing Education Data 86

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Maintain Open Communication and Access – Providing the media with the resources they need (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

Contently - Strategy

JUNE 11, 2020

To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community. Given all of the crucial research and development that healthcare companies are working on, it doesn’t feel as forced to talk about the impact on the community.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Presspage

AUGUST 10, 2018

There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. As the OhioHealth team explains , by sharing these stories they are able to promote their culture both internally and externally.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Doctor Spin

DECEMBER 4, 2023

The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: The International Encyclopedia of Political Communication 1 Altheide, D.

Social Media 52

Social Media Media eBook Technology 52