Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Every review site offers different guidelines on this practice.

Small Business 74

Small Business Local Marketing Guidelines 74

Onclusive

NOVEMBER 8, 2023

PR people may also develop guidelines for interacting with the media or even social media. Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team. Have we missed any responsibilities of PR?

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

FEBRUARY 24, 2025

According to the Public Relations Society of America, the first 24 hours of crisis response often determine public perception outcomes. Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

JANUARY 16, 2020

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all.

Airlines 133

Airlines Hotels Tourism Energy 133

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your company’s brand name for local targeting. Now that you’ve gained a decent audience on your channel, it’s high-time to run an Instagram contest.

Instagram 120

Instagram How To Guidelines Facebook 120

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Community 40

Community Local Software Groups 40

Ethical Voices

OCTOBER 28, 2024

Today, I’m truly proud to say that we are recognized for our commitment to ethical communications. And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us. It’s very important.

Ethics 53

Ethics How To Crisis Internal 53

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Local 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Local 78

MaccaPR

FEBRUARY 19, 2018

CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. Is a lack of investment in local media damaging society? FuturePRoof Edition 3: the NHS at 70 and lessons for the wider PR community. It’s personal. It’s starting to reflect real life.

Guidelines 68

Guidelines Local Twitter Community 68

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Prohibition

JANUARY 17, 2022

To get ready for a crisis, do the following: Determine rules for communicating with key stakeholders and executives. Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Hoffman Agency

AUGUST 27, 2020

I quickly found Hoffman’s office culture to be one of positivity, community and commitment. From murder mystery nights on Wednesdays, to quarantine happy hour with the whole company – the folks at Hoffman know how to interact and make people feel like a valued member of the community.

Internal 68

Internal International Guidelines Agency 68

Solo PR Pro

JUNE 2, 2021

He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community. Though Jeff does have a marketing background — he works in web development at a local university — this was by no means a planned marketing campaign. So, they changed things up.

Viral 81

Viral Hotels Guidelines Community 81

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. I’m quite certain Alison will find herself in a senior leader role very soon. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Surveys of the PR community or reporters ( see these ). If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. all 210 U.S.

Industry 109

Industry Media Technology Employee 109

Contently - Strategy

APRIL 10, 2019

Despite being a gargantuan presence that follows clearly defined gambling guidelines, PokerStars has been continually linked to lesser sites. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen. That meant his job was differentiating the PokerStars brand from the herd.

Company 86

Company Marketing Education Data 86

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? One of my favorite local Instagram campaigns is #onlyinmn. Of course, you’d have to set up guidelines and parameters with the employees.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 69

Social Media Media Skype Energy 69

Burrelles Fresh Ideas

NOVEMBER 7, 2023

As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential.

Financial 52

Financial Social Media Banking Media 52

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

The Awards Blog

AUGUST 30, 2019

The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I Local/Regional Awards.

Writing 52

Writing How To Local Examples 52

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Handbook Guidelines Local 40

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Konnect Agency

JUNE 18, 2020

As such, we recommend deploying surveys at the local level, and amending re-opening plans and tactics based on the feedback within the local community. While there will be similarities and common threads, each community is unique with something that really makes them tick.

Survey 40

Survey Local Training Guidelines 40

Waxing UnLyrical

OCTOBER 26, 2016

Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community.

Interviews 40

Interviews Analytics Social Media Survey 40

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. These pages are typically found on library sites, educational websites, and local government websites.

Google 71

Google Infographics Pitching Resources 71

PR Fuel

MARCH 17, 2020

Build your reputation through positive news stories, community involvement, and good reviews. With these broad PR guidelines in mind, let’s look at some specific tips for how to get PR success for your small business. For one thing, your local newspaper might not be the best fit for the story.

Publicity 83

Publicity Small Business Advertising Advertising 83

MaccaPR

OCTOBER 14, 2015

A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. Most of his posts receive great engagement in terms of likes, comments and views.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Buzzstream

SEPTEMBER 4, 2024

Helpful Content & Problem Solving Are Essential in Content Ideation Today, campaigns should address a problem or evoke emotions, helping readers and providing the answers they seek, aligning with Google’s guidelines. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance.

International 62

International Internal Digital PR Course 62

Prohibition

DECEMBER 17, 2021

Crisis communication is something that all businesses should be prepared for. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Crisis communication case studies. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. You’d be welcome to join us. Please help yourself and let us know what you think.

Publicity 128

Publicity Government Guidelines Facebook 128