5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Google has a specific set of content guidelines. Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

FEBRUARY 16, 2025

A well-structured partnership agreement should include: Clear performance metrics and goals Content guidelines and approval processes Compensation structure and terms Exclusivity requirements Exit clauses Fenty Beauty’s partnership program offers a strong template.

Brand 78

Brand Branding Marketing Guidelines 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. In today’s business and media environment, overall business strategy and communications strategy are intertwined. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 20, 2025

LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores. Leveraging Social Media for Community Building Social media platforms offer unique opportunities for toy companies to build and maintain brand loyalty.

Company 78

Company Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Prowly

FEBRUARY 28, 2025

Great examples include: Referral programs Exclusive communities for loyal customers Rewards for advocacy, such as discounts, extra features, gift cards, promo codes, and more #3 Leverage social media Just because your brand advocates are not influencers does not mean that their voices don't count. Don't do this.

Brand 104

Brand Branding Employee Case Study 104

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Join professional online communities, and engage. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JULY 6, 2020

Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization. Show empathy.

Employee 190

Employee Skype Meeting Nonprofit 190

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 163

Survey Measurement System Education 163

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

Flack's Revenge

FEBRUARY 16, 2017

They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. If they don’t, their brands and reputations (and hence businesses) will take a beating. No one wants to spend time in places where there is lots of junk. Who Should Judge Truth?

Reddit 168

Reddit Government Google System 168

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. These partnerships open doors to new markets and communities, strengthening your foothold. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

Landis PR

OCTOBER 25, 2021

That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Measure. . Resources need to be fluid and flexible.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”. PR measurement.

B2B 146

B2B Marketing Survey Software 146

PRSay

FEBRUARY 5, 2019

It’s hard not to be drawn to an animal rescue that extended over a six month period and brought together a community to help care and find homes for 181 Yorkie mixes. Rescue is what we do every day, but winning the award made us take stock in how we can rescue in a way that leaves a lasting, positive impression on our community.

Case Study 99

Case Study Study Guidelines International 99

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 211

Writing Communications Marketing B2B 211

Beyond PR

JULY 7, 2016

Every review site offers different guidelines on this practice. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results. When planning your marketing, don’t overlook your relationships with other businesses in your community.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

FEBRUARY 18, 2017

Some people don’t even like football, but watch the game for the community – and the commercials. It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) Measuring and proving ROI. A Data-Driven Answer for B2B].

B2B 74

B2B Marketing Advertising Advertising 74

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. Surveys of the PR community or reporters ( see these ). For now, I’m thinking of putting together a summary (sum) like this once a month. all 210 U.S.

Industry 109

Industry Media Technology Employee 109

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Perspective – reflections on the CIPR’s history and its communities. You’ve two weeks to pitch.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options.

Local 82

Local SEO Strategy How To 82

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. More internal comms.

Communications 148

Communications Crisis International Internal 148

Stephen Waddington

JANUARY 17, 2019

Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Measure and benchmark the results of your campaign based on your goal. They implemented newsfeed algorithms so that content posted by a brand was only served to a small percentage of its community. Consider using lookalike profiles.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Control Guidelines and comment moderation can keep your blog from descending into chaos. So pitching the merits of going paperless was a no-brainer.

Blogging 76

Blogging How To Print Facebook 76

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks.

Community 52

Community Education Leadership Guidelines 52

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. The mistake the legal community has made over 10 years, is too much focus on the billable hour.

Agency 116

Agency Trends Marketing Survey 116

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable.

Analysis 90

Analysis SEO Guidelines Google 90

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication.

Blogging 98

Blogging Facebook Twitter Writing 98

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction. By now, everyone is some kind of social media “expert.” So what’s new about you ? Be more vague than the Twilight Zone.

Pitching 111

Pitching Facebook Twitter Interviews 111

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62