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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

Advancements in healthcare technology are transforming the industry at a rapid pace. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. This gives you the ability to communicate with them in their style and tone of voice so that they resonate with your brand.

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Why Public Relations is Vital for Healthcare Providers

5W PR

Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.

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Where can I find clients who need my PR services?

Remote PR Jobs

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

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How a PR Agency Benefits Medical Providers During Cold and Flu Season 

5W PR

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

The industries targeted by the Korean Government include healthcare, industrial chemicals, information technology (IT) components, semiconductor manufacturing, aerospace and defense, energy, environmental technology, and transportation. Naver is an influential local search engine, similar to Google in the global market.

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5 Ways Your Company Can Make a Social Impact Today

PRSay

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. Our neighbors collectively donated $2,000.

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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.