Onclusive

AUGUST 30, 2023

Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability. The post How to Build Brand Value appeared first on Onclusive.

Branding 195

Branding Brand How To Reputation 195

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

Cision

SEPTEMBER 12, 2017

How Can we Improve Earned Media Results? Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations. Other ideas include: Managing customer communities. Encourage testimonials.

Measurement 223

Measurement Media Financial Technology 223

ImPRessions - Crenshaw Communications

JULY 15, 2020

Here’s how to protect your brand’s reputation and thrive even during the COVID era. That’s why all devices must be secure and security measures clearly communicated and enforced. Join professional online communities, and engage. Update your digital footprint. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Stern + Associates

DECEMBER 8, 2022

From big-picture to program-specific, walk through how you’d like to position your executive, what they’ll talk about and engage with, what you’re looking to accomplish and how frequently they’re able to post content. The post How to Build an Executive Visibility Social Media Strategy appeared first on Stern Strategy Group.

Social Media 117

Social Media Strategy How To Media 117

5W PR

SEPTEMBER 9, 2024

Create a detailed list of key stakeholders, including employees, customers, investors, media, community members, and government officials. Companies can identify potential crises early on and take proactive measures when closely monitoring media and social media. Address negative comments or misinformation promptly and professionally.

Crisis 78

Crisis Crisis Management Crisis Communications How To 78

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s another opening line that focuses on a specific pain: Measuring the value of a platform on your organization can be difficult, and communicating it can be even more so. Here’s using a question to highlight an inconsistency that demands further exploration: Serverless computing has become a hot topic in developer communities.

Conference 100

Conference Writing How To Real Estate 100

Buzzstream

SEPTEMBER 3, 2024

In our post about how to contact reporters , I talked about some specific checks that you need to do when evaluating journalists: Do they still work there? As you can see, Michael’s bio says that he covers community initiatives and cultural life. The next section will show you how to ensure you give all the necessary information.

Pitching 126

Pitching How To Digital PR Data 126

Contently - Strategy

MAY 11, 2024

How to Write Content for Local SEO The first step is to create content that’s locally relevant. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options. Let’s take the Minneapolis-based pizza parlor.

Local 82

Local SEO Strategy How To 82

Contently - Strategy

SEPTEMBER 10, 2024

But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community? How do I measure the success of timely content? Track metrics like engagement rates, website traffic, and conversions to assess how well your timely content is performing.

Content Marketing 95

Content Marketing Trends How To Travel 95

5W PR

SEPTEMBER 20, 2023

PR professionals can design initiatives that connect travelers with local families, schools, or community organizations. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns. These interactions contribute to a more immersive cultural experience.

Travel 78

Travel Strategy How To Local 78

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management.

Community 140

Community Crisis Communications Crisis Management 140

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time.

Community 40

Community Measurement Reddit Google 40

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Stern + Associates

JULY 28, 2023

Thought leadership is not about how cool or popular the brand is, but about offering insights to its audience’s most profound questions. It’s about tapping into the brand’s community, employees, and industry. How Can I Create a Thought Leadership Strategy for My Organization?

Leadership 62

Leadership Strategy How To Groups 62

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale.

Pinterest 78

Pinterest Viral Instagram Community 78

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Want to learn how to get the most buzz for your buck? Determine How to Measure Your Metrics.

Measurement 120

Measurement Internal International Analytics 120

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 132

Software Wikipedia B2B Pitching 132

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 66

B2B Measurement Blogging Community 66

Deirdre Breakenridge

MARCH 23, 2016

Measurement. Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. In project management, a milestone is “a specific point in time within a project lifecycle used to measure the progress of a project toward its ultimate goal.”. What would you do if you weren’t afraid? Would you fight for your dreams?

How To 164

How To Energy Community Writing 164

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. Side note: do you know how damn important an email list is? Guest Post by Elise Perkins. I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Case Study Content Marketing 304

Landis PR

AUGUST 13, 2024

We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land backs for Indigenous communities, facilitating wildlife crossings, trail development, public policy and so much more. Here’s how to approach this: Set Clear Goals: What do you want to achieve?

Policies 59

Policies Community Measurement Local 59

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Contently - Strategy

NOVEMBER 29, 2023

How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy. Engage in industry forums and communities to understand the ongoing discussions and concerns within your sector. Conduct a Content Audit Perform a content audit to analyze your existing content.

How To 52

How To SEO Content Marketing Engineering 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts.

Social Media 130

Social Media Measurement Tools Crisis Management 130

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Set measurable goals and start tracking right away. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264