Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand? Measure campaign effectiveness? Check out how to use sentiment in brand analysis in our Sentiment analysis guide ! Enhance brand equity?

Analysis 104

Analysis Brand Branding How To 104

Contently - Strategy

SEPTEMBER 10, 2024

But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community? How do I measure the success of timely content? Track metrics like engagement rates, website traffic, and conversions to assess how well your timely content is performing.

Content Marketing 95

Content Marketing Trends How To Travel 95

5W PR

JANUARY 18, 2025

Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. Seek out opportunities to showcase positive stories and rebuild public trust through community engagement and charitable initiatives. Take Swift and Decisive Action Words alone are not enough.

Crisis 78

Crisis Brand Branding How To 78

ImPRessions - Crenshaw Communications

JULY 15, 2020

Here’s how to protect your brand’s reputation and thrive even during the COVID era. That’s why all devices must be secure and security measures clearly communicated and enforced. Join professional online communities, and engage. Update your digital footprint. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. These are simply communities where gamers discuss and recommend new games. This includes website traffic, which measures the number of visitors to the game’s website.

Video 78

Video How To Marketing Television 78

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

Deirdre Breakenridge

MARCH 2, 2020

Don’t know how to prepare for the job search? Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends. About Our Sponsor, Spin Sucks.

Community 60

Community Twitter Blogging Resources 60

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. How to do print monitoring The licensed provider buys and digitalizes print content for you. How to analyze print media coverage Now we're getting into the nitty-gritty. Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management.

Community 140

Community Crisis Communications Crisis Management 140

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. Branded search growth - how many people are searching for you on their own?

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts. Community engagement and feedback When it comes to community engagement and gathering feedback, Threads has the potential to foster meaningful connections with the audience.

B2B 170

B2B How To Instagram Reddit 170

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. Brands that can authentically communicate their values and commitments in these areas are more likely to connect with consumers and build loyalty. appeared first on Onclusive.

How To 195

How To Consumer Social Media Community 195

Onclusive

AUGUST 30, 2023

Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability. The post How to Build Brand Value appeared first on Onclusive.

Brand 195

Brand Branding How To Reputation 195

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. The same applies if you want to improve your pitching journalists or learning how to prove your PR work is tied to business results. You manage your brand’s community on social media, interacting with people, talking and listening to them.

Community 244

Community Social Media Course Measurement 244

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Want to learn how to get the most buzz for your buck? Determine How to Measure Your Metrics.

Measurement 120

Measurement Internal International Analytics 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? People need practical information, like where to go to get factual updates, how to upgrade home office tech, or what to do when ordinary work isn’t possible. Which operations can continue over the next six weeks? What do employees and customers need to know in the short term?

Employee 374

Employee Viral Small Business Travel 374

Deirdre Breakenridge

MARCH 23, 2016

Measurement. Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities.

Communications 383

Communications Tools Google Resources 383

Wadds Inc.

FEBRUARY 3, 2025

The book, which comprises five chapters, starts by exploring the nature of activism, its interrelationship with society, and its different forms, notably through communities, organised groups, shareholders, and national campaigns. By its nature, activism involves firmly held opinions. A more fundamental business strategy is needed.

Company 93

Company Public Affairs Government Case Study 93

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. In project management, a milestone is “a specific point in time within a project lifecycle used to measure the progress of a project toward its ultimate goal.”. What would you do if you weren’t afraid? Would you fight for your dreams?

How To 164

How To Energy Community Writing 164

Reputation Us

JANUARY 23, 2025

Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?

Reputation 78

Reputation Crisis Insurance Insurance 78

Stern + Associates

DECEMBER 8, 2022

From big-picture to program-specific, walk through how you’d like to position your executive, what they’ll talk about and engage with, what you’re looking to accomplish and how frequently they’re able to post content. The post How to Build an Executive Visibility Social Media Strategy appeared first on Stern Strategy Group.

Social Media 117

Social Media Strategy How To Media 117

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale.

Pinterest 78

Pinterest Viral Instagram Community 78

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. Then, here are some for those who are thinking of starting a podcast (or want to know how to make their’s better.) Here’s, here’s how to nudge the writing for this contact for this contact, for this contact.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. In today’s business and media environment, overall business strategy and communications strategy are intertwined. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

International 189

International Internal Data Communications 189

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Set measurable goals and start tracking right away. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264