Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Branding Brand How To 271

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Figure out a social media content strategy. Create goodwill and a sense of being connected to your community. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

Crisis 225

Crisis How To Small Business Social Media 225

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What are some of your favorite social media monitoring tools?

How To 44

How To Resources Infographics Tools 44

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community?

Content Marketing 95

Content Marketing Trends How To Travel 95

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

Analytics 231

Analytics Marketing How To Community 231

Business Wire

JUNE 20, 2024

Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. Data-driven strategies maximize ROI Visual content generates results How to safely leverage AI tools Social media broadens the reach of news releases

Conference 345

Conference Community Data Social Media 345

Deirdre Breakenridge

JULY 14, 2014

ET for a Twitter based discussion on how to leverage social media for a career in public relations. Topics that will be discussed with the PRStudChat community include: How have you used social media to build professional relationships? What brands do you admire most in the social space?

Social Media 328

Social Media Community Twitter Education 328

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram. How to Post to Instagram from your Computer.

Instagram 109

Instagram How To Mobile Community 109

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings.

Reputation 221

Reputation How To SEO Guidelines 221

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist.

Social Media 179

Social Media Media LinkedIn Community 179

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q2: What social media channels do you suggest for anyone starting out?

Branding 213

Branding Brand How To Social Media 213

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Deirdre Breakenridge

OCTOBER 23, 2018

The area where they are often dubbed ineffective is in public communication, but scientists are becoming increasingly interested in learning how to do it better. Social media has revolutionized the way scientists are able to communicate in the public realm. DO be an engaged part of the #scicomm community.

Twitter 347

Twitter Social Media Conference Community 347

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same.

Social Media 150

Social Media Pitching Media How To 150

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

Social Media 117

Social Media Strategy How To Media 117

Remote PR Jobs

MARCH 26, 2025

Beyond networking, these associations provide professional development opportunities focused on PR strategy, crisis communications, media strategy, and reputation managementessential skills for any freelancer looking to stand out. Leverage social media and traditional media for long term success.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand? You can spot trends or correlations between media and social media sentiment. Are you looking to: Increase brand awareness?

Analysis 104

Analysis Branding Brand How To 104

Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs.

Social Media 120

Social Media How To Media Facebook 120

5W PR

JANUARY 18, 2025

Monitor social media, news outlets, and other channels for feedback, concerns, and questions. Seek out opportunities to showcase positive stories and rebuild public trust through community engagement and charitable initiatives. Transparency builds trust and demonstrates accountability. Rebuilding trust takes time and effort.

Crisis 78

Crisis Branding Brand How To 78

Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? How to do print monitoring The licensed provider buys and digitalizes print content for you. Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Cision

JULY 31, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing. The daily email newsletter encourages readers to share their favorite stories on social media and makes it easy by integrating the two channels.

Strategy 215

Strategy How To Social Media Consumer 215

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers.

eBook 219

eBook How To Writing Community 219

5W PR

NOVEMBER 6, 2024

Another is engagement, which encourages interaction with marketing materials and the game’s social media channels. Consider social media platforms where the target audience is most active. These are simply communities where gamers discuss and recommend new games.

Video 78

Video How To Marketing Television 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Axia PR

MAY 31, 2023

The good, the bad and the ugly: a guide to responding to social media comments It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This is a guide to responding to positive, negative and neutral social media comments:

Social Media 117

Social Media Media How To Reputation 117

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Branding 195

Branding Brand How To Reputation 195

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Doctor Spin

JANUARY 31, 2025

Many struggle with emotional maturity and social media. How are we lacking emotionally ? Here we go: Emotional Maturity and Social Media How do we better understand the emotional maturity of the selfie generation ? Its never pretty.

Social Media 52

Social Media Media Course Blogging 52

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Social Media & Community Management. Relationship building takes time. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

JUNE 21, 2017

Today, PR professionals must learn how to justify their work with both the qualitative and quantitative so they can make more strategic decisions. It will set you apart from the 100 other people who only know how to write a press release,” said Iliff. For social amplification, go to your community. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

JANUARY 16, 2025

Communicating these principles authentically can resonate with consumers seeking a unique approach to skincare. A consistent and engaging brand voice across all communication channels social media, press releases, website content, and even influencer collaborations helps build brand recognition and fosters a loyal customer base.

Brand 78

Brand Branding Marketing How To 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

It may be less about answering the obvious questions (“How to unify our country?) That’s one reason why Vaynerchuk, who transformed from a social-media wine expert to a business leader after the 2008 downturn, achieved such startling success. Build a community. Good leaders will listen to that community.

Leadership 398

Leadership B2B Community Viral 398

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Owned Media & Content Strategy.

Training 370

Training Media Training Crisis Communications Reputation 370