5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Event Planning Coordinating targeted events, such as product demonstrations, webinars, or industry conferences, provides a venue for direct interaction with potential customers and partners.

Product Launch 78

Product Launch B2B Industry Case Study 78

Ronn Torossian

JANUARY 5, 2025

Top casino PR programs in 2025 focus on responsible gaming, social responsibility & community engagement while leveraging new tech and influencer partnerships The post The Best Casino PR Programs of 2025: Building Trust, Engagement, and Reputation in an Evolving Industry appeared first on.

Reputation 195

Reputation Industry Community Publicity 195

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

PR for Anyone

JUNE 20, 2023

Find us on

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

Remote PR Jobs

MARCH 26, 2025

Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Ask insightful questions at panels, volunteer to speak, and contribute to industry discussions to establish your credibility.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

PRSay

JANUARY 20, 2025

As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. At the intersection of communications and his enduring impact, there are valuable lessons for all of us who shape narratives and counsel clients.

Communications 147

Communications Leadership Storytelling Ethics 147

Deirdre Breakenridge

MARCH 2, 2020

Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. Is PR Right for me? ” A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Community 60

Community Twitter Blogging Resources 60

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. GE GE is always on the list of best brands on LinkedIn.

LinkedIn 95

LinkedIn Examples Branding Brand 95

Agility PR Solutions

JULY 31, 2022

Prevailing opinion in the comms industry seems to be that most influencers/creators are in the marketing game for fame and fortune, but new research from MMI Agency finds that 77 percent of influencers in its new survey say they do so because they have a passion for their respective subject areas, and two-thirds (66 percent) […].

Community 147

Community Survey Agency Industry 147

Deirdre Breakenridge

JUNE 14, 2017

Please join the #PRStudChat community on June 27, at 8:30 P.M., Please come join the #PRStudChat community for a dynamic discussion on learning and education. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. And much more.

Education 322

Education Community Course LinkedIn 322

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Hosting your own events – think Casper’s pop-up Snooze Bars or Stay Inn faux-tels – or sponsoring booths at industry-specific conferences can fill a PR plate rather quickly. Social Media & Community Management. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Mike will lead a community discussion focused on the best practices for online reputation management and the ways that PR pros can mitigate reputation risk. On Thursday, May 24th at 12:00 p.m.

Corporate 56

Corporate Reputation Community Resources 56

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Part of inspiration is to offer a path to progress, particularly in a dynamic, troubled, or rapidly transforming industry where stakeholders feel uncertain or if they fear change. Build a community. If properly nurtured, it will grow into a group of advocates and eventually, propelled by digital and social platforms, a community.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

Wadds Inc.

JANUARY 5, 2025

Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. It doesnt receive media coverage and is often an afterthought in industry award schemes.

Marketing 98

Marketing Data Small Business Community 98

Deirdre Breakenridge

OCTOBER 23, 2018

If you’re already on the Twitter bandwagon, I will outline key dos and don’ts for using Twitter to communicate your science. While this blog will primarily focus on scientists, the principles outlined can be universally applied to a plethora of industries. . DO be an engaged part of the #scicomm community.

Twitter 347

Twitter Social Media Conference Community 347

ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. It’s painfully obvious that the public relations industry is lacking in diversity. It’s time to speak up. Campaign Zero.

Communications 253

Communications Construction Community Groups 253

ImPRessions - Crenshaw Communications

MARCH 3, 2022

One of my duties as manager of Conferences, Awards, and Employer Branding is to provide guidance on which of the numerous B2B industry conferences are most relevant and worthwhile for a client’s particular PR needs. It hosts thought leaders, industry pioneers, and notable luminaries who share their perspectives and expertise.

Conference 304

Conference B2B Case Study Content Marketing 304

PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Her father, a pest control superhero in her eyes, had a profound impact on her perception of the industry from a young age.

Industry 130

Industry Travel Education Employee 130

Onclusive

SEPTEMBER 27, 2021

By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations. The most relevant and engaging influencers in your industry are now at your fingertips thanks to our robust keyword and hashtag tracking.

Social Media 369

Social Media Media Enterprise Viral 369

Sword and the Script

SEPTEMBER 10, 2024

Comply with regulations, law, industry standards & ethical practices.” Takes care of its suppliers, business partners and communities.” Good thought leadership is not easy; if it was, everyone would do it. Don’t skimp here. This seems obvious.

B2B 179

B2B Software Ethics Leadership 179

Business Wire

MARCH 14, 2024

In our webinar hosted with Black PR Wire, AI in the Black Community , a panel of experts discussed the role of artificial intelligence within several industries. Among the topics that sparked considerable interest were the implications of AI on misinformation and disinformation in journalism and how to combat racial bias.

Blogging 261

Blogging Journalism Community Industry 261

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 94

Publicity Leadership LinkedIn Report 94

ImPRessions - Crenshaw Communications

APRIL 27, 2021

It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. Under the Industry Dive umbrella is Cybersecurity Dive. Infosecurity Magazine has given readers over ten years of insight into the information security industry. Krebs on Security. CyberSecurity Dive. InfoSecurity Mag. TechRepublic.

Enterprise 296

Enterprise Journalism Trends Resources 296

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions.

Branding 78

Branding Brand Agriculture Chemicals 78

PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Find us on

Industry 130

Industry Instagram YouTube LinkedIn 130

Ronn Torossian

MARCH 7, 2025

Learn how small alcohol brands DogHouse Brewery and Empathy Wines use creative PR tactics, community building and transparency to compete with industry giants and win loyal customers The post The Unsung Heroes of Alcohol PR: How Two Small Brands Are Making Big Waves appeared first on.

Branding 195

Branding Brand Creativity Community 195

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. You can also reach out to an industry influencer to create reels in your interest. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations.

Trends 104

Trends Reddit Pitching Data 104

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. Members who join these groups show 23% higher retention rates according to industry data. Focus 80% on delivering value through educational content and community updates.

Strategy 78

Strategy Marketing Local SEO 78

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

What does this mean for the PR community? A central case study is the story of Bell Pottinger , in which the firm’s expulsion from the Public Relations and Communications Association for ethical breaches was taken by some as proof that the industry code had real impact. When good PR happens to bad people.

Ethics 361

Ethics Facebook Case Study Guidelines 361

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Branding Brand 276

PRSay

OCTOBER 15, 2024

Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes. ” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old. Then he started at the station as an Emma L.

Storytelling 140

Storytelling Local Transportation Television 140

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Onclusive

JUNE 21, 2017

For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community. Don’t make them come to you.). Don’t just invite them to be a part of yours.”.

Storytelling 329

Storytelling SEO Community Insurance 329

OnePitch

MAY 16, 2024

Regardless of how you ended up in the comms or PR field, how long you've been practicing in the industry, or where you intend to go next with your career, this dynamic field gives us some pretty great skills that we can take forward to our future endeavors, professional or not. PR practitioners.

Industry 109

Industry Pitching Community Social Media 109

Prowly

FEBRUARY 26, 2025

Has your work and the actions you took in your digital PR strategy influenced the industry in any way? Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Increasing brand awareness starts with building strong communities.

Digital PR 104

Digital PR Case Study SEO Measurement 104