Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. What does it take to become a thought leader?

Leadership 52

Leadership Strategy Wikipedia eBook 52

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The importance of the creative industries as an engine for growth and innovation following the pandemic, and the UK’s exit from the European Union, cannot be overstated. billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

PR for Anyone

JUNE 20, 2023

Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. After two years, she returned to the US and found a job as selling adversiting. Little did she know that one sales call would lead her to her future husband and growing his limo business. Find us on

Transportation 130

Transportation Industry Nonprofit LinkedIn 130

PRSay

MAY 29, 2024

Historically, Asian Americans have been underrepresented in leadership roles within communications. Understanding the power of representation It’s no secret that representation matters and seeing fellow Asian Americans in leadership roles provides inspiration and validation. We belong in leadership and in the boardroom.

Communications 88

Communications Leadership Community Groups 88

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Transparent and authentic communication builds credibility and fosters a positive brand image.

Corporate 78

Corporate Industry Communications Ethics 78

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Publication and Community Management.

Leadership 98

Leadership Social Media Agency Strategy 98

5W PR

JUNE 3, 2024

Brand reputation This discipline is centered on creating and distributing strategic messaging to foster positive brand recognition and position the company as an industry thought leader. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78

SEO B2B Engineering Leadership 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Previous years have hosted more than 170,000 registered attendees from all over the world, across every industry and every line of business.

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

5W PR

MAY 21, 2024

Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations. Tech public relations must also evolve to keep up with this dynamism.

Technology 127

Technology Trends Company Storytelling 127

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. On Thursday, October 25 th at 12:00 p.m. You can learn more about Martin here.

Community 148

Community Big Data Media Resources 148

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 99

Survey Industry Leadership Study 99

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. The post Is kind leadership an oxymoron? appeared first on Firefly Communications.

Leadership 71

Leadership Reputation Employee Hotels 71

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. A follow up blog post by PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

APRIL 29, 2024

This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition. Platforms like Twitter have become their go-to for industry news, expert perspectives, and potential sources.

B2B 78

B2B Social Media Media Community 78

ImPRessions - Crenshaw Communications

JULY 28, 2023

I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through. produced by the sales community itself.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Finding which new social channel to onboard .

B2B 405

B2B Social Media Media Instagram 405

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share their predictions for the PR industry in 2021. As we near the end of this year, there is a spotlight shining on communicators and our work. Here's to an illuminated 2021 and the future of our industry. Ben Finzel, President, RENEWPR.

Industry 79

Industry Print Ethics Internal 79

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. For most organizations, that means C-level communications is under scrutiny.

Marketing 225

Marketing Leadership Crisis Healthcare 225

PRSay

OCTOBER 12, 2021

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. PR industry is made up of 83.6 It’s simply a privilege they can’t afford. According to the Bureau of Labor Statistics in 2020, the U.S.

Nonprofit 197

Nonprofit Financial Community Leadership 197

Agility PR Solutions

JULY 5, 2020

The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst.

Crisis 159

Crisis Leadership Community Strategy 159

Melissa Agnes

JANUARY 27, 2015

There is currently a huge divide between police officers / agencies and the communities they serve. The industry needs an emergence of leadership that is seriously lacking right now. His goal and his passion is in helping police agencies leverage social media to communicate effectively with their communities.

Community 100

Community Crisis Crisis Management Crisis Communications 100

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Bianchi Biz Blog

APRIL 3, 2024

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. And that environment of change has also extended to the industry’s longstanding events and trade shows. And for many automaker and supplier executives, it’s held essentially in their “backyard” – Motown.

Automotive 99

Automotive Mobile Trade Shows Engineering 99

Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 136

Publicity Small Business Trends Leadership 136

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

Maxim Behar

DECEMBER 14, 2022

Maxim Behar, CEO of the PR agency M3 Communications Group Inc., has been announced the most influential thought leader worldwide in the PR industry for 2022. This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community.

Survey 115

Survey Leadership Groups Community 115

Stern + Associates

MAY 8, 2023

When someone searches for a particular hashtag, they see all the posts that have used that hashtag, which helps companies get discovered by people who are interested in their products or services and are actively looking for solutions or expert insights in their industry. Avoid hashtags like #sternmarketingstrategy2023.

B2B 111

B2B Social Media Company SMB 111

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. Other sessions have explored industry such as ethnic and socio-economic diversity, and professionalism. Speakers have ranged from students to communications directors, from creative leaders to agency heads, and from tool vendors to industry association leaders.

YouTube 146

YouTube Creativity Community Leadership 146

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community? Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156