Deirdre Breakenridge

DECEMBER 12, 2016

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. Leadership is More Than a Job Title.

Leadership 150

Leadership Social Media Community Employee 150

Agility PR Solutions

JANUARY 24, 2021

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

Trends 158

Trends Industry Survey Leadership 158

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years.

Crisis 312

Crisis Twitter Community Conference 312

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Previous years have hosted more than 170,000 registered attendees from all over the world, across every industry and every line of business.

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Finding which new social channel to onboard .

B2B 405

B2B Social Media Media Twitter 405

Onclusive

SEPTEMBER 27, 2021

By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations. The most relevant and engaging influencers in your industry are now at your fingertips thanks to our robust keyword and hashtag tracking.

Social Media 369

Social Media Media Enterprise Viral 369

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. And why just focus on thought leadership, you can do both, right?” My first reaction was, “give me a break! Another XXX is dead (or dying) story!

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. His focus on workplace culture and wellbeing set the agenda for the industry. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. The PRCA has provided much needed industry leadership and support.

Mobile 143

Mobile Community Education Government 143

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. A follow up blog post by PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The importance of the creative industries as an engine for growth and innovation following the pandemic, and the UK’s exit from the European Union, cannot be overstated. billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

Melissa Agnes

DECEMBER 21, 2014

Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow. This needs to stop.

Crisis 264

Crisis LinkedIn Government Twitter 264

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . B2B companies can use audience targeting to reach industry decision-makers . Organic social is the best way to begin to establish a connection with relevant audiences, but it has other benefits. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

JUNE 21, 2017

For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community. Don’t make them come to you.). Don’t just invite them to be a part of yours.”.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. The post PR Tips And Tricks For Landing Bylined Content appeared first on Crenshaw Communications. Through such content PR professionals can position clients as thought leaders in their fields.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. For most organizations, that means C-level communications is under scrutiny.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Her father, a pest control superhero in her eyes, had a profound impact on her perception of the industry from a young age.

Industry 130

Industry Travel Education Employee 130

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community. Yet, we are often the shoemakers with no shoes. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

OCTOBER 12, 2021

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. PR industry is made up of 83.6 It’s simply a privilege they can’t afford. According to the Bureau of Labor Statistics in 2020, the U.S.

Nonprofit 197

Nonprofit Financial Community Leadership 197

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Comply with regulations, law, industry standards & ethical practices.”

B2B 158

B2B Software Ethics Leadership 158

Agility PR Solutions

JULY 5, 2020

The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst.

Crisis 163

Crisis Leadership Community Industry 163

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Industry Influence In the B2B tech arena, exerting industry influence is essential.

Product Launch 78

Product Launch B2B Industry Case Study 78

PR for Anyone

JUNE 20, 2023

Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. After two years, she returned to the US and found a job as selling adversiting. Little did she know that one sales call would lead her to her future husband and growing his limo business. Find us on

Transportation 130

Transportation Industry Nonprofit LinkedIn 130

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Melissa Agnes

AUGUST 12, 2014

It takes time and energy to build a community of trust. So we have three important fact(ors): Your executives will be expected to lead your organization through a crisis and communicate with key audiences in real-time. What is the perception of your executives within your industry / market place? Are you seeing the dilemma?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Publication and Community Management.

Leadership 98

Leadership Social Media Agency Strategy 98

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Improving healthcare services is not just about addressing immediate medical concerns; it’s about enhancing quality of life and protecting our communities.

Healthcare 92

Healthcare Industry Crisis Crisis Communications 92

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. For many of us it is the pause that perplexes.

Corporate 274

Corporate Leadership Advertising Advertising 274

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals. The report includes contributions from panel members, formed from leaders from across the UK communications industry. It also highlights priority skills areas for the future.

Publicity 199

Publicity Government Crisis Employee 199

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable.

Strategy 258

Strategy Trade Shows Case Study Course 258

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

Stephen Waddington

MAY 4, 2021

ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. Along the way we seek out the views of practitioners and industry organisations operating in the area of ESG. The leadership and management concerns grouped under the heading of ESG aren’t new.

Publicity 197

Publicity Government Corporate Financial 197