Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

SEPTEMBER 10, 2024

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.” Don’t skimp here.

B2B 179

B2B Software Ethics Leadership 179

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Mike will lead a community discussion focused on the best practices for online reputation management and the ways that PR pros can mitigate reputation risk. On Thursday, May 24th at 12:00 p.m.

Corporate 56

Corporate Reputation Community Resources 56

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

PR for Anyone

APRIL 2, 2025

Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Through her vibrant personality and genuine approach to food, Carla proved that success wasnt solely measured by accolades or awards.

Industry 130

Industry Storytelling Education Television 130

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. It was a measure of his humanity that he took the time to wish an upstart competitor good luck. His focus on workplace culture and wellbeing set the agenda for the industry. The PRCA has provided much needed industry leadership and support.

Mobile 143

Mobile Community Education Government 143

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

One of my duties as manager of Conferences, Awards, and Employer Branding is to provide guidance on which of the numerous B2B industry conferences are most relevant and worthwhile for a client’s particular PR needs. It hosts thought leaders, industry pioneers, and notable luminaries who share their perspectives and expertise.

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Branding Brand Crisis Management 109

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 94

Publicity Leadership LinkedIn Report 94

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions.

Branding 78

Branding Brand Agriculture Chemicals 78

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. You manage your brand’s community on social media, interacting with people, talking and listening to them. You create communication strategies that go hand in hand with your company’s business goals. We live in very exciting times.

Community 244

Community Social Media Course Measurement 244

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Branding 78

Branding Brand Storytelling Exercises 78

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. Members who join these groups show 23% higher retention rates according to industry data. Focus 80% on delivering value through educational content and community updates.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

FEBRUARY 20, 2025

Building strong customer relationships in the toy industry requires more than just creating great products – it demands strategic public relations efforts that connect with both children and parents on an emotional level. Research shows that companies with strong brand narratives see 27% higher customer retention rates.

Company 78

Company Branding Brand Crisis Management 78

Stephen Waddington

SEPTEMBER 29, 2020

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. All around the world, our industry has been hit hard by COVID-19. said Ingham. “I

Industry 146

Industry Crisis Government Survey 146

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance. ” and “why should readers care?

Digital PR 78

Digital PR Strategy Instagram Fashion 78

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. By partnering with influential figures in the gaming industry, developers can tap into their established audiences and gain credibility.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

DECEMBER 30, 2014

For me, theSkimm , Huffington Post , CommPRO.biz , Business Insider and my PRSA member newsletter give me a well-balanced look at daily world news and a good industry briefing. Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations.

Social Media 325

Social Media Meeting Course Community 325

Contently - Strategy

OCTOBER 29, 2024

Users can even search by industry and product, adding an extra layer of customization. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 99

B2B Branding Brand Case Study 99

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Her father, a pest control superhero in her eyes, had a profound impact on her perception of the industry from a young age.

Industry 130

Industry Travel Education Employee 130

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q8: How important is learning to measure PR results? You can learn more about Stephen here. If so, how?

Communications 191

Communications Community Blogging Twitter 191

5W PR

JANUARY 6, 2025

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.

Transportation 78

Transportation Branding Brand Chemicals 78

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Some examples are: News media and press mentions Social media platforms Review sites and forums Industry publications Competitor channels In Prowly, you can use a Brand Query to gather all the data you need, or just use preprepared dashboards. Are you looking to: Increase brand awareness?

Analysis 104

Analysis Branding Brand How To 104

5W PR

NOVEMBER 1, 2024

Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence.

Pinterest 78

Pinterest Viral Instagram Community 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. Experienced communicators know that businesses can’t turn PR and marketing on and off in a crisis.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230