5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Cision

JUNE 20, 2016

You need to a build a community, more than a list,” says Mike. Use surveys and A/B testing to get an even clearer picture of the type of communication your audience prefers. Measure, analyze, send and repeat. If you’re sending a generic message to your entire audience base, not everyone will react to it.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 117

B2B Consumer Marketing Survey 117

5W PR

JUNE 28, 2024

Healthcare PR agencies and strategies bridge the gap between healthcare providers and the communities they serve, nurturing trust, fostering engagement, and ultimately leading to better health outcomes. Transparency in communication In an era of information overload, navigating the healthcare landscape can be overwhelming.

Healthcare 78

Healthcare Education Community Infographics 78

Cision

APRIL 19, 2016

Shaan Puri, co-founder of blab advises marketers and communicators to keep their eye on the prize and keep nurtured communities at the heart of all efforts. Social Media Measurement. What are you measuring? Remember what Gary V. said about the bright shiny object syndrome in No. Facebook Engagement. As the world’s No.

Social Media 0

Social Media Marketing Media Customer Service 0

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC Need help? Trust in business, government, NGOs and the media all declined this year.

Digital PR 100

Digital PR System Engineering Training 100

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. “Focus on building a community among the #influencers. .

Conference 120

Conference Internal International Data 120

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Measurement. Here’s what you need to know: How to set a measurable goal. Influencers.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Measurement. Here’s what you need to know: How to set a measurable goal. Influencers.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Measurement. Here’s what you need to know: How to set a measurable goal. Influencers.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. What would happen if success of a story for a local news station were measured on local impact? It sure wouldn’t be easy to measure; it would be incredibly difficult, time-consuming and slow. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

ImPRessions - Crenshaw Communications

MARCH 10, 2017

There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013.

Blogging 136

Blogging Writing Engineering Analytics 136

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. ’ Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC. Trust in Authorities is Eroding Worldwide. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. PR measurement. PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. Create a weekly Twitter chat targeting social media community managers and content marketers. I’m immersed in the marketing community online and find it ironic that Twitter doesn’t market to marketers. Join social media conversations and communities.

Education 100

Education Social Media Twitter Content Marketing 100

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 112

Education Employee Measurement Agency 112

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Social media influencers shape online trends and build dedicated communities.

Media 78

Media YouTube Transportation eBook 78

5W PR

MAY 24, 2024

PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. Such proactive communication reassures investors of their investments’ safety and the company’s dedication to responsible data handling.

Financial 78

Financial Privacy Infographics Leadership 78

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. A Snapshot of Give Local America from Kimbia, Inc. Set goals and share them.

Local 73

Local Nonprofit Facebook Infographics 73

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. That’s why attribution models are so vexing.

Creativity 67

Creativity Marketing Analytics Measurement 67

Waxing UnLyrical

MAY 27, 2016

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Each year we measure our success on whether YESS achieves its fundraising goal. This remarkable organization serves as a safe haven for the city’s most vulnerable youth. Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Waxing UnLyrical

AUGUST 29, 2019

This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. Infographic via smallbizgenius. If you see an account following a large number of pages, it could be a sign that you should look elsewhere. Engagement is Low.

How To 80

How To Infographics Sports Small Business 80

Waxing UnLyrical

FEBRUARY 27, 2011

Could measures for relationships work for influence? The problem with Klout: an infographic , from Mark Schaefer ‘s {grow}. Why: if it takes an infographic to show you why this is a problem, Mark hit the jackpot. Klout as a tool for community managers: why I don’t buy it , by Maggie McGary. by Sean Williams.

Infographics 53

Infographics Measurement Community Twitter 53

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JUNE 28, 2016

Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. This requires an aware, active and responsive presence across the online community epically blogs and social media. An infographic from the complete study follows below ( click here or image for higher resolution ).

Infographics 64

Infographics Survey Consumer Study 64

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Additional Findings from the JOTW Survey.

Survey 90

Survey Trends Communications Storytelling 90

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching.

Pitching 92

Pitching Survey Journalism System 92

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). If there’s an upside, it’s that the in-house trend is still fairly new to the marketing community and there’s time to put change management and processes improvement plans in place.

Creativity 80

Creativity Study Survey Advertising 80

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. With advancements in technology, we are now able to more accurately measure the ROI of earned media.

Media 60

Media Leadership Enterprise Data 60