The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100

PR for Anyone

JULY 27, 2024

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.

Media 130

Media Pitching Local Training 130

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. It’s the well-known press release and media kit. User-generated content (UGC).

Media 120

Media Content Marketing Infographics Fashion 120

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Community 40

Community Local Nonprofit Storytelling 40

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

OCTOBER 8, 2024

Engaging with Stakeholders Effective PR involves building and maintaining relationships with a diverse range of stakeholders, including customers, employees, investors, media, and communities. PR also plays a role in building relationships with investors through strategic communications and media outreach.

Branding 78

Branding Brand Crisis Management Leadership 78

5W PR

SEPTEMBER 11, 2023

Importance of communicating health and wellness research Health and wellness communication in terms of research studies offers insights into a wide range of topics, from new treatments and interventions to lifestyle recommendations and disease prevention strategies. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

Presspage

JANUARY 23, 2024

Craft a compelling narrative A compelling narrative is crucial for effective investor communication. Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. To succeed, IROs must adapt, innovate, and refine their communication approaches.

Communications 78

Communications Infographics Financial Software 78

5W PR

MAY 24, 2024

A strategic communication approach, clear and consistent, is fundamental. Storytelling Fintech companies, among a sea of competitors, must stand out. Platforms like LinkedIn and Twitter enable fintech companies to share updates, converse with investors, and form a community around their brand.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.

Media 78

Media YouTube Transportation eBook 78

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 90

Survey Trends Communications Storytelling 90

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 78

Travel Tourism Industry Publicity 78

Frederik Vincx

JULY 17, 2023

Service storytelling We shared everything we learned. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Created cohort based online training.

Software 78

Software Training System Enterprise 78

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Effective storytelling improves valuations.

B2B 148

B2B Marketing Survey Software 148

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. You can find all posts that reference Muck Rack here.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Proactive Report

JANUARY 30, 2015

SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here. ” My question is always, Why?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

ReimaginePR

AUGUST 1, 2016

So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. Facebook currently has over one billion users (and that number’s growing). It’s fair to say that at least some of your audience is on Facebook.

Branding 120

Branding Brand Marketing How To 120

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Branding 40

Branding Brand Video Community 40

PR 20/20

OCTOBER 31, 2017

Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases. Marketers are inherently data obsessed (and likely, data inundated).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Journalistics

JULY 6, 2013

Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Case Study Trends 52

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Public relations experts drive activities both on and offline that build brand and encourage community engagement.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Public relations experts drive activities both on and offline that build brand and encourage community engagement.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. This way, you’ll start to build your community where it counts: on your blog. Infographics. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Diversify Your Blog Content.

Blogging 120

Blogging How To Infographics Writing 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115