5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Here are some of their insights: Fundraisers who use a video raise 2x more than those without videos. Content really does rule. ” Tip #8.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

PR 20/20

NOVEMBER 11, 2016

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item. Which content types receive the most attention? Stay active and helpful.

Infographics 80

Infographics SEO Strategy Viral 80

PR for Anyone

JULY 27, 2024

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.

Media 130

Media Pitching Local Training 130

Communications Conversations

NOVEMBER 24, 2014

Side benefit: Building community by highlighting your customers’ best stuff. Even Facebook is coming down on brands for over-promoting now… #5: Instead: Inspire your customers through video and audio. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward.

Case Study 166

Case Study Strategy Study Hotels 166

PR for Anyone

OCTOBER 20, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Create and post a video. Share your favorite place in the community. Higher a VA.

How To 130

How To Video Interviews YouTube 130

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In particular, YouTube videos are given preferential treatment (possibly because Google owns YouTube). Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

Cision

JUNE 20, 2016

You need to a build a community, more than a list,” says Mike. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. If you’re sending a generic message to your entire audience base, not everyone will react to it.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Cision

JANUARY 26, 2016

If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Videos and images are also great. Become a prominent figure in your community. Make a name for yourself by getting involved in not only your community, but in your industry as well.

Media 120

Media Pitching Trade Shows Infographics 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Deirdre Breakenridge is CEO of Pure Performance Communications. The Social Media Strategy Wheel.

Social Media 113

Social Media Media Infographics Community 113

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. It’s the well-known press release and media kit. Third-party content.

Media 120

Media Content Marketing Infographics Fashion 120

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Infographics are your key language elements here. Either you’re using it effectively, or you may as well not be using it at all.

Social Media 100

Social Media Media Infographics Pinterest 100

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.

B2B 117

B2B Consumer Marketing Survey 117

Deirdre Breakenridge

MARCH 23, 2016

Video (amateur or professional). Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Tell them that all PR is content , and content is made up of: Channels. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Newsfile

NOVEMBER 14, 2023

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. This way, you’ll start to build your community where it counts: on your blog. Infographics. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Diversify Your Blog Content.

Blogging 120

Blogging How To Infographics Writing 120

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. 48% More Views.

Infographics 70

Infographics Video Data Mobile 70

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tapping into creative communities is a great way to draw out your own creative PR thinking.

Creativity 150

Creativity Web Social Media Data 150

Cision

SEPTEMBER 24, 2015

With a well-crafted, strategic release, you can see press coverage as well as community engagement. Use photos and videos. Add other content as needed, like infographics, product descriptions or audio files from a podcast. Success starts with basics. A strong headline only goes so far. Promote your content.

SEO 120

SEO Google Infographics Creativity 120

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies.

Communications 78

Communications Infographics Financial Software 78

Cision

JANUARY 6, 2016

Facebook today hosts more video views than YouTube does. Teens relish the transient videos and images they can share via Snapchat. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network. Be a Trusted Source of Information.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

DECEMBER 28, 2022

Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 148

B2B Marketing Survey Software 148

Waxing UnLyrical

MAY 20, 2013

Five awesome tools to create infographics. Why: a very comprehensive guide to using Google+ and its Hangout feature for video conferencing, from David Masters. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Exactly what it says.

Tools 98

Tools Infographics Google Resources 98

Reputation Us

JANUARY 19, 2017

Sandwiched in somewhere is a highlight of community service and charitable giving. Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years.

Report 60

Report Infographics Video Financial 60

5W PR

JULY 15, 2024

This is because it serves as a bridge between healthcare institutions and the communities they serve. Openly communicating mission and values A well-defined PR strategy starts with clearly articulating the healthcare institution’s mission, vision, and core values. That includes things such as blog posts, infographics, and videos.

Healthcare 78

Healthcare Communications Community Infographics 78

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. This openness demonstrates a commitment to accountability and builds trust within the community.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Contently - Strategy

SEPTEMBER 19, 2024

For more inspiration, check out this brand archetypes infographic from Printsome. Study your audience from afar Social media marketers are eager to talk to their audience and build a sense of community. It teaches you what your customers actually sound like and gives you ideas for tailoring the way you communicate with them.

Exercises 52

Exercises Brand Branding Airlines 52

5W PR

OCTOBER 10, 2023

Social media provides a sense of connection and community. Users can access news, trends, videos, and articles on a wide range of topics. Visual content, such as images and videos, dominates social media. They read reviews, watch unboxing videos, and seek opinions from their network. Tailor the PR efforts accordingly.

Social Media 88

Social Media Consumer Media Crisis Management 88

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

The Proactive Report

OCTOBER 19, 2015

Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) Digital Etiquette: Defined as the ‘dos and don’ts’ of online communication, this is another digital skill that impacts PR directly. how search algorithms work. Powerpoint.

Communications 100

Communications Training Web Analytics 100

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

SEPTEMBER 11, 2023

Importance of communicating health and wellness research Health and wellness communication in terms of research studies offers insights into a wide range of topics, from new treatments and interventions to lifestyle recommendations and disease prevention strategies. Storytelling humanizes the research and makes it relatable.

Publicity 78

Publicity Communications Study Storytelling 78

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

Rock the Status Quo

SEPTEMBER 2, 2015

A search for “senior demographics social media” brought up this incredibly helpful infographic. They have limited budget and a part-time community manager, and it wouldn’t be a good use of that manager’s time. Do seniors use them? Are they just opening an account, or do they actively use the platform?

Instagram 100

Instagram Pinterest YouTube Social Media 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Do they prefer video? Infographics. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Do they prefer video? Infographics. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics Pinterest SEO 100