Sword and the Script

APRIL 4, 2017

Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. Blog post: 44%. Webinars: 32%.

B2B 70

B2B Study Marketing Survey 70

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Get your free white paper today! Pinterest may be forgotten in some circles, but as a communication platform it is powerful.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Too many marketers believe that short content outperforms long form. List posts earn more shares.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Keep your audience engaged with a Pinterest board contest!

Social Media 40

Social Media Pinterest Media Marketing 40

Stuart Bruce

MARCH 16, 2017

The gif which shows the impact of different community choices was covered by The Washington Post. Another way for PR or corporate communications to use a reaction gif is to create your own of a real corporate spokesperson to show that the faceless corporation is run by human beings that care.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 90

Survey Trends Communications Storytelling 90

Buzzstream

DECEMBER 11, 2024

infographics, data studies) can be repurposed. Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. I’d be open to one of the things that I also find amazing is like Slack communities. We’re talking about white papers.

Reddit 77

Reddit How To LinkedIn Digital PR 77