5W PR

NOVEMBER 6, 2024

Detailed information includes age, gender, location, income level, interests, hobbies, values, lifestyle platform preferences, genres, play styles, and engagement level. Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. Another great option is gaming websites and forums.

Video 78

Video How To Marketing Television 78

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 92

Measurement Communications Survey B2B 92

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster.

Community 40

Community Measurement Tools Facebook 40

5W PR

AUGUST 1, 2024

Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management.

Community 140

Community Crisis Communications Crisis Management 140

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

JUNE 28, 2024

In the intricate world of healthcare, well-being relies heavily on trust and informed decision-making. Healthcare PR agencies and strategies bridge the gap between healthcare providers and the communities they serve, nurturing trust, fostering engagement, and ultimately leading to better health outcomes. Transparency builds trust.

Healthcare 78

Healthcare Education Community Infographics 78

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

SEPTEMBER 24, 2024

It serves as a bridge between healthcare providers and the communities they serve. A strong reputation can be a powerful asset in an era where information spreads rapidly. PR professionals help develop and maintain a consistent brand image that resonates with patients, staff, and the community.

Healthcare 78

Healthcare Publicity Crisis Management Community 78

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

5W PR

SEPTEMBER 20, 2024

These learnings can be directly applied to internal communication, allowing for selecting the most appropriate channels for different types of information. Moreover, media planning relies heavily on data and analytics to measure campaign performance. A key area is employee onboarding.

Media 78

Media Employee Internal International 78

Stephen Waddington

FEBRUARY 4, 2019

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. Here are some suggestions. Podcasts are enjoying a resurgence. In fact, they never went away.

Measurement 90

Measurement Analytics Comparison Advertising 90

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Crisis Management 130

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. But you can come close when you marry your target audience with stories that entertain, inform and serve their needs #measurepr. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. Media and Dave Griner of AdWeek.

Measurement 79

Measurement Media Banking Community 79

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication. Thus, PR professionals should be on the lookout for new tools for rapid-response communications.

B2B 170

B2B How To Instagram Reddit 170

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

5W PR

MAY 16, 2024

Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Highlight industry certifications and ongoing efforts to safeguard customer information. Community focus Highlight the bank’s commitment to the local community.

Banking 78

Banking Financial Privacy Mobile 78

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 90

Measurement Strategy Banking Travel 90

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making.

Technology 127

Technology Trends Company Storytelling 127

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. With these in hand, you can construct a well-informed plan of action. The message sender.

Internal 187

Internal International Data Communications 187

Onclusive

FEBRUARY 15, 2024

Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. This helps identify developing industry trends and consumer trends to inform your comms strategy. With this info, you can also identify opportunities to develop and nurture online communities.

Trends 195

Trends Marketing Analysis Leadership 195

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure. Which operations can continue over the next six weeks?

Employee 374

Employee Viral Small Business Travel 374

5W PR

OCTOBER 1, 2024

PR can profoundly shape brand perception through crisis management—effective crisis communication to mitigate damage from negative events and restore trust.  Involvement in community initiatives and philanthropic activities can enhance the brand’s reputation as a responsible corporate citizen. 

Branding 88

Branding Brand Crisis Management Crisis Communications 88

5W PR

AUGUST 21, 2024

Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. Measuring success Performance marketing thrives on data, and paid social platforms excel at providing actionable insights.

Tools 78

Tools Apparel Marketing Advertising 78

Landis PR

AUGUST 13, 2024

We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land backs for Indigenous communities, facilitating wildlife crossings, trail development, public policy and so much more. Measure ROI: Determine how you will measure success. Landis Communications Inc.

Policies 59

Policies Community Measurement Local 59

5W PR

SEPTEMBER 9, 2024

By acknowledging the crisis openly and providing accurate information, credibility, and trust are fostered with stakeholders. Utilize all available communication channels to ensure the message reaches a broad audience. Utilize all available communication channels to ensure the message reaches a broad audience.

Crisis 78

Crisis Crisis Management Crisis Communications How To 78

Onclusive

JANUARY 14, 2021

Empower communications to think about how they can drive and impact corporate strategy and trajectory, and offer regular opportunities to contribute to decision-making. This is where communications and PR comes in as an important adviser and strategic partner to the C-suite.

Communications 195

Communications Corporate Measurement Reputation 195

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Consequently, audiences have become more discerning, expecting relevant information in a polished and easily accessible format.

B2B 94

B2B Marketing Measurement Social Media 94

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Measurement 40

Measurement Community Banking Advertising 40

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 115

Corporate Trends Communications Ethics 115

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197