ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure. Which operations can continue over the next six weeks?

Employee 374

Employee Viral Small Business Travel 374

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

JANUARY 10, 2025

Additionally, many brands are implementing water conservation measures, such as recycling wastewater and optimizing irrigation systems, to minimize their water usage. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Brand 78

Brand Branding Agriculture Chemicals 78

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Brand Branding 150

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. This foundation allows external communications to flow naturally from real organizational values. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Brand Branding Employee 78

Deirdre Breakenridge

DECEMBER 30, 2014

Relying on a few good sources, delivering exactly what you need, is so much better than an abundance of sources that give you some helpful tidbits of information, but require you to search through articles, wasting more of your time. Work in Scheduled Times to Check Social Media. in the morning, at lunchtime, and then again in the evening.

Social Media 325

Social Media Meeting Course Community 325

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. Game developers use these platforms to create strong connections with their target audience.

Video 78

Video Trends Marketing Advertising 78

5W PR

NOVEMBER 6, 2024

Detailed information includes age, gender, location, income level, interests, hobbies, values, lifestyle platform preferences, genres, play styles, and engagement level. Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. Another great option is gaming websites and forums.

Video 78

Video How To Marketing Television 78

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

5W PR

FEBRUARY 17, 2025

Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception. Effective Communication Strategies During a Crisis Clear and consistent communication is essential during a crisis.

Crisis 78

Crisis Brand Branding Case Study 78

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Step 2: Collect data Gather data from all the channels you use that could inform your brand analysis. As you can see, it shows you the distribution of positive vs negative vs neutral mentions, which is key information in each brand audit process. Are you looking to: Increase brand awareness?

Analysis 104

Analysis Brand Branding How To 104

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

5W PR

MARCH 10, 2025

Consider: Student showcase features Teacher spotlight series Parent testimonial campaigns Behind-the-scenes looks at learning in action Measuring PR Campaign Success Tracking PR campaign effectiveness helps refine strategies and demonstrate ROI.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Brand 78

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. With these in hand, you can construct a well-informed plan of action. The message sender.

International 188

International Internal Data Communications 188

5W PR

AUGUST 6, 2024

In today’s complex healthcare landscape, being able to navigate a wealth of information while also finding reliable sources can be daunting. They can create a foundation of trust and empower informed healthcare decisions. Sharing accurate, science-backed health information is crucial.

Healthcare 78

Healthcare Community Education Social Media 78

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

Prowly

MARCH 4, 2025

For example, Prowly has incorporated AI features that help draft press releases by having you answer custom questions based on what journalists would ask, ensuring all information is included and nothing is overlooked. This automation allows you to focus on strategic initiatives and informed decision-making instead. Email pitches?

Trends 104

Trends Reddit Pitching Data 104

Reputation Us

JANUARY 23, 2025

Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?

Reputation 78

Reputation Crisis Insurance Insurance 78

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

JANUARY 6, 2025

By implementing water-saving measures, distilleries can conserve precious resources and minimize their environmental impact. Transparency and Communication Sharing information about sustainability practices with consumers builds trust and transparency. Minimizing waste is a crucial aspect of sustainable operations.

Transportation 78

Transportation Brand Branding Chemicals 78

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 97

Measurement Communications Survey B2B 97

Cision

APRIL 11, 2017

come up regularly in my conversations with other communicators, and although we can informally compare notes, we haven’t had a definitive industry resource for this information. That’s why earlier this year we asked the Spin Sucks community and our colleagues to take part in our first Independent PR Survey.

Survey 215

Survey Resources Data Measurement 215

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

5W PR

JANUARY 31, 2025

This emotional resonance doesn’t happen by accident; it results from carefully crafted storytelling strategies that put human experiences at the center of brand communications. Measuring Emotional Impact While emotional responses can seem intangible, their effects are measurable.

Storytelling 78

Storytelling Brand Branding Sports 78

5W PR

JANUARY 18, 2025

Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. Keep all stakeholders informed about the steps being taken to resolve the issue and prevent future occurrences. Demonstrating a commitment to resolving the issue and preventing future occurrences is paramount.

Crisis 78

Crisis Brand Branding How To 78

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q8: How important is learning to measure PR results? You can learn more about Stephen here. If so, how?

Communications 191

Communications Community Blogging Twitter 191

5W PR

JANUARY 22, 2025

Crafting Your Crisis Communication Strategy When crisis strikes, your response must be immediate, accurate, and appropriate for each communication channel. If information is limited, say so – but commit to regular updates as the situation develops. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

MARCH 19, 2020

Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Keep people first. Mind your language. Is it helpful?

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284