Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Takes care of its suppliers, business partners and communities.” Provides the support, information and expertise we need.” Active thought leaders in their category / sector.” This seems obvious.

B2B 179

B2B Software Ethics Leadership 179

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 98

LinkedIn Examples Brand Branding 98

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For example, a startup with a new software that detects manipulated images through machine learning can join the conversation about fake news stories, the growth of AI, or information security advances.

Technology 157

Technology Product Launch B2B Facebook 157

5W PR

MAY 21, 2024

Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives.

Technology 127

Technology Trends Company Storytelling 127

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA).

Technology 133

Technology System Government Groups 133

Deirdre Breakenridge

DECEMBER 30, 2014

Relying on a few good sources, delivering exactly what you need, is so much better than an abundance of sources that give you some helpful tidbits of information, but require you to search through articles, wasting more of your time. Technology Social media 2015 Goals New Year''s Resolutions Tech Testing Time Management'

Social Media 325

Social Media Meeting Course Community 325

5W PR

JANUARY 10, 2025

Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support. Alcohol brands are responding to this demand by sharing information about their supply chains, production processes, and social impact initiatives.

Brand 78

Brand Branding Agriculture Chemicals 78

PRSay

JUNE 29, 2020

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. What challenges do communicators face during the current coronavirus pandemic?

Community 109

Community Banking Corporate Conference 109

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 129

Technology Publicity Software Print 129

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. These simulations must account for national security implications, classified information handling, and complex stakeholder relationships.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. Community Building. The number one lesson I learned from my journey of self-reinvention is community building.

Education 224

Education Community Social Media Energy 224

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. It’s essential to be community-minded. As most PR agencies know, social media is not just for B2C companies anymore.

B2B 276

B2B Social Media Brand Branding 276

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Create high-quality, informative, and engaging content that showcases the brand’s expertise.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. Each practice is expanding.

Big Data 250

Big Data Data Education Internal 250

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach

Product Launch 78

Product Launch B2B Industry Case Study 78

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Their behind-the-scenes content and player-focused videos regularly generate millions of views by matching TikTok’s informal, authentic style.

Social Media 109

Social Media Brand Branding Crisis Management 109

Cision

SEPTEMBER 12, 2017

Earned media connects with the right prospects because the prospects themselves are seeking information and purchase validation when they are actively in the market for a product or solution, which inherently provides pre-qualification of an influencer’s audience. Other ideas include: Managing customer communities.

Measurement 223

Measurement Media Financial Technology 223

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. For one thing, good PR campaigns are increasingly informed by data.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 6, 2025

Water Conservation and Waste Reduction The distillation process is water-intensive, but innovative technologies and practices can significantly reduce water consumption. Transparency and Communication Sharing information about sustainability practices with consumers builds trust and transparency.

Transportation 78

Transportation Brand Branding Chemicals 78

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. The #PRStudChat community will be sharing ideas, experiences and tough choices. to 1:00 p.m. See you on the 19th at 12 PM ET !

Communications 208

Communications Community Blogging Industry 208

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. ESG Reports Lack Consistency, Transparency and Important Information.

Automotive 97

Automotive Technology Communications Mobile 97

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Alexa is especially helpful if your family abides by the “no technology at the table rule.” Then, when I needed to purchase podcasting equipment, YouTube was an incredible source of information.

Reddit 236

Reddit YouTube Google Course 236

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. I’m no longer hyperactive on Twitter, but still push out several tweets a day to keep our SO team, and my community up-to-date on social advents and need to know news.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 173

Analysis Tools SMB Software 173

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

JUNE 22, 2021

It’s audio-only and connects the audience and speakers by letting them share information in real time. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms.

B2B 405

B2B Social Media Media Twitter 405

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 179

Media Relations Media Print Software 179

Flack's Revenge

NOVEMBER 17, 2022

We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: David Gritz , co-founder of InsurTech NY , the largest such community in North America that connects carriers, investors and startups. Which technologies are hot, what’s next?

Insurance 156

Insurance Insurance Technology Pitching 156