Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

Technology 166

Technology Publicity Software Pitching 166

Presspage

DECEMBER 26, 2017

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115

Community Software Education Web 115

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). You have to build your community through transparency, meaningful conversations and relationships that blossom organically.

Community 150

Community Twitter Infographics Tools 150

PRSay

JUNE 29, 2020

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. What challenges do communicators face during the current coronavirus pandemic?

Community 105

Community Banking Corporate Conference 105

Shift Communications

DECEMBER 14, 2022

Heath: Everyone has a product, an app, some sort of technology. Through a ton of research, we uncovered out insight: choosing a technology platform is a battle. And there’s this human on the other end fighting it and fighting through incredibly dense information. The B2B tech market is this really noisy environment.

Community 78

Community B2B Social Media Video 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For example, a startup with a new software that detects manipulated images through machine learning can join the conversation about fake news stories, the growth of AI, or information security advances.

Technology 157

Technology Product Launch B2B Software 157

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 120

Technology Publicity Software Print 120

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. Playing to a visual world. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. ESG Reports Lack Consistency, Transparency and Important Information.

Automotive 97

Automotive Technology Communications Mobile 97

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

5W PR

JULY 29, 2024

People now connect, communicate, conduct business, and access information differently. Cybersecurity public relations is crucial in promoting cyber safety awareness and educating the public on the benefits of cyber technology. However, with this comes the responsibility to safely navigate the online world.

Publicity 78

Publicity Technology Ethics Storytelling 78

5W PR

JUNE 28, 2024

In the intricate world of healthcare, well-being relies heavily on trust and informed decision-making. While advancements in medical technology and innovative treatments are undeniably vital, building strong connections with patients and the broader public takes precedence. Public relations stands as a pivotal element in this domain.

Healthcare 78

Healthcare Education Community Infographics 78

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Technology’s impact on crisis communications and humanitarian work. Strategic ways to create long-lived and short-lived crisis communication messages that achieve results.

Community 140

Community Crisis Communications Crisis Management 140

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. The Motivation.

Community 69

Community Branding Brand Education 69

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information. This gives you the ability to communicate with them in their style and tone of voice so that they resonate with your brand.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 115

Corporate Trends Communications Ethics 115

5W PR

AUGUST 1, 2024

Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Flack's Revenge

NOVEMBER 17, 2022

We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: David Gritz , co-founder of InsurTech NY , the largest such community in North America that connects carriers, investors and startups. Which technologies are hot, what’s next?

Insurance 156

Insurance Insurance Technology Pitching 156

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 246

Case Study Conference Local Trade Shows 246

5W PR

MAY 16, 2024

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Fintech firms, armed with cutting-edge technology, have disrupted the status quo. Promote technological advancements Innovation is a constant for banks, often going unnoticed. Nonetheless, the environment has evolved.

Banking 78

Banking Financial Privacy Mobile 78

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

PR for Anyone

JULY 27, 2024

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.

Media 130

Media Pitching Local Training 130

5W PR

JULY 15, 2024

This is because it serves as a bridge between healthcare institutions and the communities they serve. Building trust through transparency In the midst of a world that’s full of information overload and skepticism, healthcare institutions constantly face the challenge of establishing themselves as credible sources.

Healthcare 78

Healthcare Communications Community Infographics 78

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

Technology 59

Technology Web System Course 59

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 140

Analysis Tools Software SMB 140

5W PR

JULY 2, 2024

In a world overflowing with information, audiences crave authenticity. This could involve tailoring press releases to specific media outlets, responding thoughtfully to social media comments, or crafting targeted communication campaigns aligned with audience demographics and interests.

Ethics 78

Ethics Media Privacy Analysis 78

The Hoffman Agency

AUGUST 23, 2022

As I grew older, lost a bit of naivety and became more informed, I was suddenly fixated with the very real issues in our world — gun violence, climate change, mental health crises, racial and gender inequalities (the list goes on). I continued writing stories, but castles and princesses quickly became congressmen and protests.

Storytelling 36

Storytelling Community Industry Transportation 36

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach

Product Launch 78

Product Launch B2B Industry Case Study 78

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Crisis Management 130

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

Technology 52

Technology Web System Course 52

Presspage

FEBRUARY 26, 2024

The Significance of Clear and Transparent Investor Communications Transparency is non-negotiable in investor relations. By proactively sharing information addressing potential questions, and fostering open dialogue, you demonstrate your commitment to openness. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

5W PR

JUNE 7, 2024

In the dynamic world of defense technology, innovation is the touchstone, and secrecy is the constant backdrop. Defense tech industry The world of defense technology is unlike consumer tech companies that readily exhibit their latest inventions. Traversing this multifaceted landscape requires a specific set of skills.

Publicity 78

Publicity Government Crisis Communications Ethics 78

5W PR

APRIL 29, 2024

B2B technology PR can tap into this by engaging with journalists, sharing press releases, and nurturing relationships that can lead to invaluable media exposure. Building a community Social media creates the perfect environment to nurture a community around a brand. The days of overly promotional or generic content are gone.

B2B 78

B2B Social Media Media Community 78

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 98

LinkedIn Examples Branding Brand 98