Deirdre Breakenridge

MARCH 14, 2018

Community Building. The number one lesson I learned from my journey of self-reinvention is community building. With so much content in the digital space, I simply cannot imagine being a content creator, consultant, or business practitioner without having a community. Here are two practices that I recommend. How about you?

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users. Threads’ format resembles a blend of Twitter and Instagram. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170

B2B How To Instagram Reddit 170

5W PR

FEBRUARY 7, 2025

With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences. million by creating news-related content that uses TikTok’s native tools to inform and entertain.

Viral 78

Viral Brand Branding Airlines 78

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Targeting the Right Channels Different communication channels reach different audiences effectively. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

PR for Anyone

SEPTEMBER 24, 2023

So if you’re tired of drowning in a sea of negativity, stay tuned because Laura Evans has some heartwarming, feel-good stories that’ll brighten your day! Find us on

Storytelling 130

Storytelling Television Instagram LinkedIn 130

Onclusive

AUGUST 9, 2021

Multimedia Development & Visual Storytelling. Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona. Social Media & Community Management. With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. As such, its entirely relevant to my work in public relations. That was 25 years ago!

Google 157

Google Course Survey YouTube 157

Prowly

DECEMBER 4, 2024

The online community: how do the customers engage with the launch? Select X (Twitter), Facebook, Instagram, TikTok, and YouTube (available for Pro plan users only). Where are the gaps in my competitors' storytelling ? Content creators: how are they presenting your product? Which keywords should you filter mentions by?

Data 104

Data Media Product Launch Analysis 104

PR for Anyone

SEPTEMBER 24, 2024

With over 20 years of experience in marketing and communications, Morgan has worked with nonprofits across the globe, including roles in Cairo, Beirut, and Rwanda. She brings her passion for storytelling and advocacy to help amplify the voices of the neuromuscular community. Find us on

Nonprofit 130

Nonprofit YouTube LinkedIn Storytelling 130

PR for Anyone

OCTOBER 4, 2023

Join us to hear how Jo-Anne is spreading joy through music and storytelling as she embarks on the third act of her life journey. What Act III unique is that they’ve got a cast of seasoned performers, all aged 55 years and older. The demand for their productions consistently leads to sold-out performances! Find us on

LinkedIn 147

LinkedIn YouTube Storytelling Instagram 147

Landis PR

JANUARY 28, 2025

When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. Share these stories on your website, social media, and during community events. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other?

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. Focus on Storytelling and Consistency A compelling brand story strengthens connections with customers and builds long-term loyalty. Maintaining consistency in storytelling is equally important.

Marketing 52

Marketing Storytelling Local Measurement 52

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

Prowly

APRIL 11, 2025

It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Focus on local reputation marketing and communities. This one is about being real. It's how even the biggest brand started.

Reputation 104

Reputation Publicity How To Marketing 104

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I teach public relations, communication and social media classes. View this post on Instagram.

Community 69

Community Brand Branding Education 69

Prowly

MARCH 4, 2025

Dont worry, thoughyou dont need to completely forgo creative storytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you.

Trends 104

Trends Reddit Pitching Data 104

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

NOVEMBER 8, 2023

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. Influencer Marketing & Blogger Relations Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona. Have we missed any responsibilities of PR?

Training 195

Training Media Training Crisis Communications Reputation 195

ReimaginePR

OCTOBER 3, 2016

Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Do you want to grow brand recognition and authority or would you prefer to build your community? Pay for promotion on Facebook and Instagram.

eBook 219

eBook How To Writing Community 219

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Yes–our most popular Instagram post EVER was the shot of our St.

Case Study 113

Case Study Journalism Study Instagram 113

Konnect Agency

JUNE 8, 2023

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

Instagram 52

Instagram Guidelines Social Media Video 52

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. The focus isn’t on the product, but on the CRYP’s mission to empower Lakota youth with job and internship experiences that help them strengthen their community.

Storytelling 52

Storytelling Examples Brand Branding 52

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it?

Media 202

Media Storytelling Technology Data 202

5W PR

FEBRUARY 24, 2023

Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. They can also build up more credibility within the fashion community. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Every single selfie hashtagged on Instagram with #Selflessie will trigger a $50 donation from Toyota to the Boys & Girls Clubs of America. I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. Pay It Up, Not Forward.

Brand 120

Brand Branding Nonprofit Storytelling 120

Buchanan PR

NOVEMBER 29, 2023

The Rise of Social Commerce Social commerce is not a new concept, but its prominence has skyrocketed in recent years, driven by the explosive growth of platforms like TikTok, Instagram and YouTube. Maintaining strong community engagement can lead satisfied customers to becoming brand advocates on their own socials as well.

Social Media 88

Social Media YouTube Instagram Trends 88

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. They also foster a sense of community and inspire others to embark on their own journeys. Destination Branding and Storytelling Social media platforms provide destinations with a direct channel to promote their unique attributes.

Tourism 88

Tourism Social Media Travel Media 88

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination.

Travel 78

Travel Consumer Strategy Tourism 78

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Community building Build and nurture online communities where beauty enthusiasts can share tips, experiences, and product recommendations. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Interviews Community Consumer 78

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78