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Skill diversification is career insurance for today’s PR professionals. For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community.
State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. PR and influencers will provide additional support.
Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers. Data-driven.
So the past few months have been, to put it mildly, traumatic, not to mention incredibly expensive (even with pet insurance). I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community. Why should you care? Based in the Washington, D.C.,
Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?
We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? Should I get a plan with a high deductible to keep my health insurance costs down?
We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: David Gritz , co-founder of InsurTech NY , the largest such community in North America that connects carriers, investors and startups. Call it the “ Ty Sagalow ” effect.
Reputation is now an insurable risk that businesses must proactively address. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?
One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. We addressed top questions from the community, including: 1. Is it a factor even if I go with a private insurer? What is Open Enrollment?
Every business is striving to maintain good public relations, whether that be through providing a quality service, engaging with customers and clients, or making a positive difference through progressive or charitable actions in the wider community or world.
As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. What are the particular challenges for vaccine communications in Black communities?
For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.
Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers. Data-driven.
It’s a hugely supportive community for anyone working solo in PR. Personal experiences Several members of the group shared articles that they’ve written about their own personal experiences. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency.
Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.
The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service. We once represented a company that pioneered a specific kind of insurance available online at a great price.
Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.
Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this. Here is a sampling of laws that went into effect on January 1, 2022: Minimum wage increase – Are you in an industry where this is impacted?
Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed.
But, for now, I thought I’d tap into one of the best communities I’m a part of: The #SoloPR Facebook Group. hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.”
This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community. The company struck PR gold with worker’s compensation and insurance industry pubs – exactly the company’s target audience. Leverage all milestones.
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.
Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” How much does the pizza insurance cost? Those events could prove financially devastating, if not insured. Cars collide. Homes flood. People break bones.
Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends. Go to your local library and even the web sites of organizations that focus on the the public relations and communications fields - like PRSA, IABC, NIRI, WIC, Arthur Page Society, and Social Media Club, etc.
Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community. B2B companies can engage and attract followers through educational and entertaining content.
When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s Ambassador program – what it means to you and how you can benefit from joining this program (hint: you can save money on your insurance!).
Reputation is now an insurable risk that businesses must proactively address. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?
Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.
You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
It can be used to demonstrate the center’s commitment to supporting the community. Transparent Communication Maintaining compassion requires transparent and honest communication. Clearly communicate the availability of insurance options, financial assistance, or payment plans to alleviate financial barriers.
Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat. See our blog for more details.).
Like most today, their insurance carrier has an app. This was a young person experiencing a first accident and first insurance claim which can be some pretty daunting stuff. Could this young person have called the insurance company? This interaction made me slow down and take a look at how I was communicating.
Recruit members of the community to help share your message. But we can be diligent and effective communication professionals to reach a broad audience in a way that shows respect and consideration. (This goes for trending topics on Twitter too.). Go to your audience. Find your audiences where they are, and join the conversation.
Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers. Data-driven.
They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.
Also, if you don’t have health and life insurance, please stop reading this and take care of these things ASAP. How wonderful our professional community is here. That means people are there out of their own passion and love for the community. Our health is so damn important, guys. You know why they do it? because it’s true.
health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Some of them: the state of the economy (no surprise).
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
In the first half of 2022, natural disasters led to insurance losses of $39 billion – 18% higher than average. We are also thankful for the communities we serve. I am thankful for the grit and determination of our business leaders to keep our region strong and work together to positively impact our businesses and communities.”
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Besides national coverage, recognition as one of the five companies that stepped up to help in the crisis, a huge spike in website traffic, and a 74% increase in sales of their electric vehicles—Ford reinforced their brand reputation while supporting their community. You can almost think of predictive analytics as a form of PR insurance.
I don’t have time to respond to all of the emails about car insurance prices and lease data. Now I sail community races on Lake St. If it isn’t plastics-heavy, I’m not interested. Tell us a little about yourself (family, interests, hobbies, background, etc.). I did the Port Huron to Mackinac Island race this year!
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