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10 Facts PR Influencers Know to Be True

Onclusive

Skill diversification is career insurance for today’s PR professionals. For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community.

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Don’t You Forget About Me – State Farm

Deirdre Breakenridge

State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. PR and influencers will provide additional support.

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7 Examples of Successful Press Release Boilerplates

Cision

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers. Data-driven.

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

So the past few months have been, to put it mildly, traumatic, not to mention incredibly expensive (even with pet insurance). I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community. Why should you care? Based in the Washington, D.C.,

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#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? Should I get a plan with a high deductible to keep my health insurance costs down?

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

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Insurtech Round Table Explores Startup PR, Success Factors

Flack's Revenge

We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: David Gritz , co-founder of InsurTech NY , the largest such community in North America that connects carriers, investors and startups. Call it the “ Ty Sagalow ” effect.

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