Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Measurement. Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well.

Conference 110

Conference International Internal Storytelling 110

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. But just how exactly can you measure brand reputation with RTMM? Unlike traditional media, RTMM allows brands to measure public interest when it comes to their online presence.

Reputation 88

Reputation Measurement Branding Brand 88

5W PR

OCTOBER 1, 2024

PR can profoundly shape brand perception through crisis management—effective crisis communication to mitigate damage from negative events and restore trust.  Involvement in community initiatives and philanthropic activities can enhance the brand’s reputation as a responsible corporate citizen. 

Branding 88

Branding Brand Crisis Management Crisis Communications 88

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

SEPTEMBER 20, 2024

The insights derived from this process prove invaluable for both external marketing and internal communication. Applying this analytical lens to employees provides a comprehensive understanding of the workforce, including their needs, preferences, and communication styles.

Media 78

Media Employee Internal International 78

5W PR

OCTOBER 9, 2024

Crisis communication is all about managing negative publicity and responding to crises. Internal communication fosters positive relationships within an organization. Through investor relations PR, professionals communicate with investors and shareholders.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

Conference 120

Conference International Internal Data 120

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. By creating a Facebook group specifically for these individuals, Shonali got them talking to each other as well as their own communities. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools.

Measurement 120

Measurement Internal International Analytics 120

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

Onclusive

JANUARY 14, 2021

Building an impactful communications team. Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. Most communication-savvy C-level executives feel that they are personally responsible for this function.

Communications 195

Communications Corporate Measurement Reputation 195

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Social Media International Internal 78

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Set objectives.

Measurement 90

Measurement Strategy Banking Travel 90

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 79

Measurement Media Banking Community 79

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PR in High Definition

OCTOBER 25, 2024

There are natural overlaps between comms and HR, especially when it comes to showcasing diversity or community initiatives. Step 3: Measure, Tweak, Repeat Starting small also makes it easier to track success. By measuring early on, you can set a solid baseline and refine your strategy as you grow. Focus on quality, not quantity.

Employee 62

Employee Strategy Measurement Energy 62

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. You manage your brand’s community on social media, interacting with people, talking and listening to them. You create communication strategies that go hand in hand with your company’s business goals. We live in very exciting times.

Community 244

Community Social Media Measurement Course 244

Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff.

Publicity 199

Publicity Government Crisis Employee 199

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. Bad objectives, wrong measurement.

International 40

International Internal Communications Measurement 40

Contently - Strategy

OCTOBER 29, 2024

Encouraging more engagement from your community When it comes to customer-generated content, especially for niche or B2B brands, the key is to find organic ways to encourage your audience to participate in UGC in a way that is also helpful to them. The IBM Data Science Community is one of the best user-generated content examples.

B2B 99

B2B Branding Brand Case Study 99

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 67

Measurement Data Big Data Banking 67

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 129

Survey Communications Measurement Internal 129

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The case for internal communications. ” 7.

International 40

International Internal Communications Employee 40

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future. The list is long.

Employee 201

Employee Community Leadership Enterprise 201

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 94

B2B Marketing Measurement Social Media 94

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

Stephen Waddington

APRIL 25, 2022

There are very few communities, events, or shared media. Our view of internal and external stakeholders gives us a unique contribution to planning and decision making. There’s a whole sphere of debate around the measurement of our work. There is limited interchange between theory and practice. It’s hard not to get frustrated.

Publicity 189

Publicity Study International Internal 189

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 155

Employee Crisis Reputation Creativity 155

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. As publisher@commPRO the mission=empower our community thru content. Content and communications has always been a part of the equation. . “A1: Communication on the brain my whole life. A1 I’m a marketer. As did Samantha M. :

Measurement 40

Measurement Journalism Video Community 40

Shift Communications

JUNE 28, 2022

How does it relate to the business, employees, clients, or community? Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities.

Employee 124

Employee Local Community Policies 124