Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Brand 78

Brand Branding Storytelling Exercises 78

Wadds Inc.

FEBRUARY 3, 2025

The book, which comprises five chapters, starts by exploring the nature of activism, its interrelationship with society, and its different forms, notably through communities, organised groups, shareholders, and national campaigns. By its nature, activism involves firmly held opinions. Claire is both a Chartered PR and a Chartered Marketer.

Company 93

Company Public Affairs Government Case Study 93

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. These are simply communities where gamers discuss and recommend new games. Media kits provide journalists with essential materials about the game and offer opportunities for journalists to interview the game’s creators.

Video 78

Video How To Marketing Television 78

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Have a listen to the interview Cision’s Heidi Sullivan (note above disclosure) did with Martin Waxman of Inside PR. Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 105

Measurement Social Media Web Twitter 105

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.”

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 79

Measurement Conference Tourism Blogging 79

ImPRessions - Crenshaw Communications

MAY 4, 2018

Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Talk to everyone. Tell them something they don’t know.

How To 189

How To Nonprofit Interviews Privacy 189

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. There’s an actual and measurable dollar value represented by corporate reputation.

Corporate 195

Corporate Training Reputation Media Training 195

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 87

Measurement Publicity Analysis Tools 87

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Use it as part of your strategy but not as your measure of success. Context and Community: the 2 Cs That Can Make Social Scoring Work is a post from: Waxing UnLyrical.

Community 85

Community Nonprofit Twitter Measurement 85

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview. Your work is “at the moment.”

Communications 120

Communications Interviews Social Media LinkedIn 120

Prowly

MARCH 4, 2025

We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you. People on these platforms can be unhingedboth positively and negatively.

Trends 104

Trends Reddit Pitching Data 104

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Financial performance should not be the only measure of success. What stood out immediately from the article appeared in the first sentence.

Ethics 218

Ethics Exercises Energy Corporate 218

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

.” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable. What is more valuable than a brand (or personal) reputation? ” PR is scaleable…sort of.

Journalism 185

Journalism Advertising Advertising SEO 185

Wadds Inc.

MARCH 5, 2025

The programme, which provides management training to practitioners from underserved communities, receives many applications from women returning to work after having a family. This report combines a literature review, survey data from more than 230 respondents and qualitative interviews with 30 women to explore the barriers to progress.

Publicity 52

Publicity Mobile Leadership Study 52

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 83

Measurement Publicity Web Analytics 83

Onclusive

OCTOBER 3, 2017

Companies often push uphill with their own finite resources to build brand awareness when they could be inspiring an army of community advocates, influencers, employees and customers to authentically participate in creating awareness at scale. After all, marketing is getting the right message in front of the right person, at the right time!”.

Brand 246

Brand Branding eBook Video 246

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

Onclusive

JANUARY 31, 2018

Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. My first exposure to Burrelles was as a fairly new account executive.

Print 157

Print Newspapers Google B2B 157

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. What is a certification in social media?

Social Media 0

Social Media Education Media Training 0

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Prowly

MARCH 12, 2025

Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. Reputation management Let's say a CEO of your company gives a controversial interview. That's the risk of doing estimates, unfortunately. Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Deirdre Breakenridge

JANUARY 7, 2016

In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Last but certainly not least…measure!

Survey 90

Survey Content Marketing Marketing Measurement 90

Flack's Revenge

MAY 12, 2016

So I got back in touch with Hannah and conducted the following email interview. By getting out of the inbox, we simplify interaction, provide a sourcing tool for reporters and the best distribution and engagement tool for PR pros that allow them to create, entertain and engage media communities in a single place. What is Babbler?

B2C 120

B2C System Interviews Report 120

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150