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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Can't miss out on print coverage if you want to build a high brand reputation and credibility. The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Well, not literally.

Print 104
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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

The following is a summary of the interview; you can request a full copy by visiting this link. Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore. What is tech reporting like in China?

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Digital PR Strategies for Lifestyle Event Growth

5W PR

Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. It was a clumsy, tone-deaf approach to the then-burgeoning blogger community. And that’s really the bottom line for professional communicators. Apart from that, things get murky. It’s as simple as that.

Facebook 224
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150