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Driving SaaS Customer Retention Through Strategic Marketing

5W PR

Community Building Creating a sense of community can strengthen customer relationships and improve retention. Host webinars, meetups, or conferences to unite customers and foster community. Create a comprehensive knowledge base to help customers find answers to common questions and troubleshoot issues independently.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.

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4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. It’s the Minnesota interactive community reunion. In fact, I’ve heard from many people that Summit is the best digital event in the Upper Midwest. Back to the sell job–because I want you to go!

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles. Photo credit: HubSpot.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.

How To 78