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Community Building Creating a sense of community can strengthen customer relationships and improve retention. Host webinars, meetups, or conferences to unite customers and foster community. Create a comprehensive knowledgebase to help customers find answers to common questions and troubleshoot issues independently.
For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.
Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledgebase. It’s the Minnesota interactive community reunion. In fact, I’ve heard from many people that Summit is the best digital event in the Upper Midwest. Back to the sell job–because I want you to go!
Quick tip: build a multi-media knowledgebase. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledgebase. Based in the Washington, D.C.,
I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.
If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. HubSpot offers a slew of free certification courses and also provides users with a knowledgebase of helpful articles. Photo credit: HubSpot.
For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.
The Freshbooks study looked at revenue over the past five years for knowledge-based businesses, such as public relations and found that in the U.S. Adding gender to the mix, further burdens a solo community that has a great deal of women practitioners. Even as entrepreneurs, there is a disparity between what men and women earn.
From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. PR 20/20 continually invests in the growth and professional development of our team. Team members are more confident.
Two others I’m seeing a lot of debate on is using it in transcreation and engaging diverse communities, and then the use of AI meeting tools. I used it to go back and dig through the knowledgebase, pull it together, summarize it, develop some insights for me. When is it okay to record? How do you need to disclose it?
And since the crypto community is so active, this information is distributed very quickly and provides them with links. For example, when a site like TCL uses Helpjuice to create its Knowledgebase, you’ll see a “Powered by Helpjuice,” Another example of this is when websites use the analytics platform Plausible to gather data.
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