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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

It only makes sense: If a journalist hasn’t worked with you before, they’re far less likely to hear you out and consider writing a story based on your pitch. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.

How To 78
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4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. It’s the Minnesota interactive community reunion. MIMA Summit is the same way.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

How to write a compelling headline. Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

It only makes sense: If a journalist hasnt worked with you before, theyre far less likely to hear you out and consider writing a story based on your pitch. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.

How To 78
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

Two others I’m seeing a lot of debate on is using it in transcreation and engaging diverse communities, and then the use of AI meeting tools. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. When is it okay to record? How do you need to disclose it?

Ethics 85
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How Ahrefs’ Best Bootstrapped Backlink Builders Got Their Links [Analysis]

Buzzstream

This is most commonly seen in statistics posts, but it can also be seen in trends and other keywords that journalists and researchers may search for when writing an article. And since the crypto community is so active, this information is distributed very quickly and provides them with links. Some more than others. referring domains.

Analysis 114