Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 94

Publicity Leadership LinkedIn Report 94

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. It was a measure of his humanity that he took the time to wish an upstart competitor good luck. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. Socially Mobile opens for applications today.

Mobile 143

Mobile Community Education Government 143

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. Timely Response Speed matters in crisis communication.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. In times of crisis, change, or transition, leadership is critically important. Leaders are more visible, for better or worse.

Marketing 225

Marketing Leadership Crisis Healthcare 225

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. This foundation allows external communications to flow naturally from real organizational values. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Brand Branding Employee 78

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? The company leadership took charge of the situation before crazy rumors could start or spread. It’s also helpful to offer ways to maintain contact with business customers, be helpful in the community, or go the extra distance to support colleagues. Keep your routines.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is more important than ever. Everything is measurable and measured. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 156

Google Course Survey YouTube 156

Reputation Us

JANUARY 23, 2025

Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?

Reputation 78

Reputation Crisis Insurance Insurance 78

5W PR

FEBRUARY 5, 2025

Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values. They provide permanent homes for your thought leadership and allow you to address customer questions and concerns in depth.

Brand 78

Brand Branding Media Journalism 78

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 103

Leadership Reputation Measurement Video 103

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Brand 78

Brand Branding Storytelling Exercises 78

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Well, COVID-19 of course. But don’t stop on June 30.

Employee 202

Employee Community Leadership Enterprise 202

ImPRessions - Crenshaw Communications

MAY 1, 2024

Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. In an age where the country’s best-selling beer can see its market leadership evaporate over an influencer promotion, it’s hard to stick your neck out.

Corporate 203

Corporate Leadership Study Survey 203

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Melissa Agnes

OCTOBER 19, 2014

With this responsibility comes the need for effective, credible and authoritative crisis leadership. What hospitals and city officials need to be doing now , across the nation, to prevent Fearbola and instil trust and credibility within their communities. Who should listen to this podcast?

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

PR for Anyone

APRIL 2, 2025

Through her vibrant personality and genuine approach to food, Carla proved that success wasnt solely measured by accolades or awards. Conclusion: A Legacy of Love and Leadership Carla Halls journey is an inspiring testament to following ones passion, embracing challenges, and staying true to oneself.

Industry 130

Industry Storytelling Education Television 130

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

PR in High Definition

OCTOBER 25, 2024

On the other hand, if you’re more focused on reaching potential clients or business partners, highlighting your leadership team and industry experts might be a better fit. There are natural overlaps between comms and HR, especially when it comes to showcasing diversity or community initiatives. Focus on quality, not quantity.

Employee 62

Employee Strategy Measurement Energy 62

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Government Crisis Employee 199

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. How can you measure success of the long-form posts? So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Be sure to track and measure what is working for you. Decide which channels make sense for your business goals.

Local 227

Local Energy Agency Policies 227

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

FEBRUARY 15, 2024

Anticipate where to develop your thought leadership content, 2. Anticipate where to develop your thought leadership content Identifying emerging topics : Social listening tools monitor conversations across social media platforms. From here, you can better craft thought leadership content that stands out in a crowded digital space.

Trends 195

Trends Marketing Analysis Leadership 195