Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. In the process, I became a software product nerd. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

Software 148

Software Agency Pitching Analytics 148

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. These features add to the list of AI use cases in PR software. It makes sense.

Software 146

Software Pitching Ethics Technology 146

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story. To work against this, we."

Reputation 104

Reputation Measurement Report Branding 104

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

NOVEMBER 18, 2024

In the competitive landscape of Software-as-a-Service (SaaS), customer retention is a critical metric for long-term success. Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform.

Marketing 78

Marketing Knowledge Base Case Study Community 78

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. A testimonial video about a business devastated by a ransomware attack can be very compelling where it counts – when targeted properly to the IT decision-maker for cybersecurity software. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

That results in personalized and significant media opportunities affecting a specific community. The software gives users the option to sort by influence, number of tweets, or how many times the person has mentioned a specific keyword. Hunter.io . is a sophisticated website that uses company websites to track down email addresses.

Tools 232

Tools Radio Trends Pitching 232

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 193

How To Crisis Employee Resources 193

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership. Creating depth of message. Some products are complicated. How about a new car?

Branding 185

Branding Brand Marketing Wireless 185

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Prowly was acquired by the SEO software vendor Semrush in 2020. Samantha founded a PR workflow software product called PRGloo. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too.

Publicity 156

Publicity Software Google Reddit 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community. B2B companies can engage and attract followers through educational and entertaining content. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Sixteen months ago, Travis Kalanick was the freewheeling, bad-boy CEO of Uber and Susan Fowler, who spent “one very very strange year” there, was an unknown software engineer who quietly departed after unrelenting sexual harassment and discrimination. How should a CEO convey leadership? They have a good reason.

Technology 165

Technology Leadership Privacy Trends 165

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. Invite guest posts from customers, your community and the industry. You can’t know your audience if you don’t talk to them.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. This is the exact opposite of what has happened with software-as-a-service (SaaS).

Financial 174

Financial Marketing Survey B2B 174

5W PR

MAY 21, 2024

Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Niche publications Industry-specific publications and online communities have a significant influence on their target audience.

Technology 127

Technology Trends Company Storytelling 127

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). His decision boiled down to the salesperson.

Survey 115

Survey Software Technology Tools 115

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. In the mid-1980s he originated the QuickStart district-leadership training concept that is now used by many PRSA Districts. Professional heritage.

Publicity 151

Publicity Radio Sports Technology 151

Sword and the Script

AUGUST 15, 2023

Because they believe if they can show the customer the software in a demo, it will sell itself. If they name a price, they’ll never get to show the software. When you say “ thought leadership ” what you really need to be doing is demonstrating expertise. Why do vendors do this? That’s how you move deals forward.

B2B 144

B2B Study Survey Software 144

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Stephen Waddington

APRIL 24, 2018

The University of Huddersfield is developing this software and its use is being negotiated for the Global Alliance - affiliated bodies and, if appropriate, with adaptations, by commissioning employers. The framework takes a high-level view of what practitioners can deliver: Communication Capabilities 1.

Education 95

Education Ethics Resources Software 95

Sword and the Script

DECEMBER 14, 2021

Thought leadership that doesn’t sell – sells. Respondents to the survey took several sales-oriented actions after consuming quality thought leadership: 42% “invited the organization to bid on a project (when that firm was not in their original consideration set).”. Solid cybersecurity helps sell marketing software.

Marketing 106

Marketing Survey B2B Government 106

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. One tactic that supports that positioning is a thought leadership event. Brand influence is born in a community. Educate Prospects.

Education 120

Education Leadership Viral Consumer 120

PRSay

JANUARY 13, 2021

The communication channels. You might think of senders and audiences as communities, and each community should have its own preferred channel for certain types of content. Communication Sender Areas. You don’t realize how many communication areas there are until you have to evaluate or audit them. The audience.

Internal 189

Internal International Data Communications 189

PRSay

OCTOBER 5, 2020

Many employees enjoy remote work, but they also want to maintain a healthy work-life balance and to feel connected and informed , according to a survey by the software platform Smartsheet. Adapting to working from home involves many challenges, especially when combined with disruptions from delivery men or noisy kids in the background.

How To 183

How To Employee Survey Exercises 183

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Prioritize the enhancement of written communications and virtual events.

Internal 97

Internal International Communications Employee 97

PRSay

MAY 4, 2021

Among the most toxic falsehoods — which, for the record, already has been thoroughly rebuked by the medical community — is the idea that vaccinations can lead to infertility. This claim originated on 4chan, the anonymous, anything-goes online forum, and has since been amplified by fringe trolls and conspiracy theorists.

Publicity 173

Publicity Handbook Ethics Study 173

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Stagwell is also the parent company of the PR software startup Propel ( see overview ).

Privacy 91

Privacy B2B Pitching Analysis 91

Sword and the Script

JUNE 18, 2024

Think about a hypothetical software company that designed a product for the SMB space. As a marketing community, we’ve cried wolf too often and the market has become desensitized to it. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. ” I think he’s right.

B2B 164

B2B Government SMB Real Estate 164

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. For example, if you have are doing PR for social media mentions software, then looking just within the marketing and social media industries is limiting. Learn how to find influencers here.)

Publicity 100

Publicity Trade Shows Google Twitter 100