ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. Sharing Success Stories Personal narratives make adaptive skiing programs relatable and inspiring.

Strategy 78

Strategy Sports Training Transportation 78

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Communications Conversations

JANUARY 8, 2021

And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. When was the last time you saw stats around purchase decisions based on media placements? They still trust the media.

Newspapers 179

Newspapers Local Consumer YouTube 179

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. The goal is to maintain trust and credibility while addressing the core issues that triggered the crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

JANUARY 22, 2025

Their approach turned potentially frustrated customers into advocates who appreciated their honest communication style. Managing Media Relations Traditional media remains a critical component of crisis management.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. They’re part of the community. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

Small Business 168

Small Business SMB Local Viral 168

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148

Nonprofit Local Training Media Training 148

5W PR

FEBRUARY 24, 2025

Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Presspage

OCTOBER 14, 2024

Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '.

How To 78

How To Media Crisis Pitching 78

Cision

APRIL 30, 2015

Whether you are starting from scratch or seeking to grow an established gift-gifting initiative, public relations gives you the power to reach your target audience through highly credible, third-party sources. Being in PR, I volunteer for several local charities and help them with exposure. Provide your time. So now what?

Communications 120

Communications Real Estate Local Community 120

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

DECEMBER 5, 2019

Qualtrics was just another growing company in the community. Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Software 141

Software Survey Pitching Local 141

The Hoyt Organization

SEPTEMBER 21, 2024

The bulk of your potential clients are consuming bite-size, engaging, educational, and informative pieces of content in carefully curated social media posts. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Newsrooms have been cut back to the bone and journalists furloughed.

Government 151

Government Crisis Energy Community 151

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. So which are the best tactics for you?

Airlines 120

Airlines Storytelling Local Travel 120

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

Media Relations 75

Media Relations Media Insurance Insurance 75

Landis PR

JANUARY 28, 2025

Tip: Use video testimonials to create a more immersive and relatable experience. Share these stories on your website, social media, and during community events. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Blog post research. 9:51 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. What brought you back to DKY? Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 92

Marketing Local Crisis Management International 92

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Emerged Trends.

Trends 120

Trends Mobile Web System 120

The Hoyt Organization

FEBRUARY 13, 2025

Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. Cultivate Media Relationships Dont wait for big newsstart building relationships with reporters early. Need more on media outreach?

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. I’m proud to look back on that work and know that I played a small role in helping that community rebuild and revitalize itself.

Television 120

Television Public Affairs Pitching Healthcare 120

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage.

Consumer 78

Consumer Branding Brand Crisis Management 78

Bianchi Biz Blog

JULY 22, 2024

Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Highlight cultural authenticity and respect local customs.

Marketing 101

Marketing Tourism Local Government 101

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. We play heavily in industry trade media and specific financial media. Those that agreed or strongly agreed wrote: “Depends on outlets. Our regional outlets are pretty good.”. “We

Survey 163

Survey Media Report Journalism 163

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Community involvement Showing that the brand values the outdoors and the communities that use it, can generate trust.

Strategy 78

Strategy Branding Brand Travel 78

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52