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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post.

Media 294
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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

In your pitch, convey how the story affects the community, Thrasher advised. Is it giving kids in the community a chance to do something different?” That’s the big thing, especially for a more positive story,” he said. How is this [business] impacting people? How is it bringing in new jobs?

Report 174
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The 22 Responsibilities of PR and What They Entail

Onclusive

Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195
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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148
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Pitch the Media

PR for Anyone

Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. The answer is, “No.” So that is this week’s PR Tip.

Pitching 223
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans. Faculty talk trends and current events.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

I want you to be the expert. So that is this week’s tip.

Pitching 130