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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications.

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How to Generate Leads From Social Conversations

Cision

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198
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The 2 Types of Social Network to Navigate for Social Listening

Cision

Privacy filters differ depending on each network, but pages are generally more restricted in regards to how they engage with fellow users. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join. While these networks do provide an opportunity to choose privacy over transparency.

Pinterest 120
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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health. Liz Davies explores the positive impact of COVID-19 on public engagement and the transformation of communications.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118
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HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms.

Marketing 113
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From Traditional Banking to Fintech: The PR Transition

5W PR

Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Community focus Highlight the bank’s commitment to the local community. Showcase sponsorships of local events, financial literacy programs, and support for small businesses.

Banking 78