ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. Talk about raising community spirits!

Hotels 282

Hotels Brand Branding Guidelines 282

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

Cision

APRIL 10, 2015

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Local members of the media are on the lookout for attention-grabbing area news.

Community 120

Community Local Pitching Social Media 120

5W PR

JANUARY 17, 2025

Partner with travel publications, blogs, and online communities that cater to the target audience. Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Give voice to local residents and businesses.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products.

Google 157

Google Course Survey YouTube 157

5W PR

MARCH 22, 2025

Social media provides an excellent platform for sharing quick updates and visual content. Many successful programs maintain active social media accounts that mix instructional content with personal success stories. These collaborations provide valuable expertise, resources, and connections to the disability community.

Strategy 78

Strategy Sports Training Transportation 78

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

DECEMBER 28, 2024

Social Media Engagement Social media platforms provide an excellent opportunity for casinos to connect with their audience on a personal level. By sharing engaging content, such as behind-the-scenes footage, exclusive promotions, and interactive quizzes, casinos can build a strong social media following.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! I review a few to-dos with the students and lecture about social media marketing. Thomas for class. Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

5W PR

DECEMBER 6, 2024

Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market. Targeting the Right Audience Alcohol advertising frequently targets specific demographics, such as young adults or social drinkers.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

APRIL 5, 2025

Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. The Institute for Crisis Management defines a business crisis as “a significant business disruption that stimulates extensive news media coverage.”

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. It’s a COMMUNITY play.

Social Media 121

Social Media Reddit Pinterest Communications 121

5W PR

JANUARY 6, 2025

Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. This shift in consumer behavior has created a significant opportunity for distilleries to differentiate themselves and build stronger brand loyalty.

Transportation 78

Transportation Brand Branding Chemicals 78

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

NOVEMBER 25, 2024

Demonstrate a commitment to the local community through charitable initiatives or partnerships. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Use social media platforms to communicate with the guests, share updates, and address concerns.

Hotels 78

Hotels Crisis Marketing Policies 78

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. The community shapes how we make decisions to interact and engage.

Local 227

Local Energy Agency Policies 227

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Building a strong community around your company is key to positive brand reputation.

Reputation 104

Reputation Measurement Report Brand 104

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV.

Print 100

Print Marketing Instagram Newspapers 100

Prowly

APRIL 11, 2025

One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Use tools that listen to social media to catch feedback quickly. Show off good reviews on your website and social media. #2 Push positive reviews, media mentions, and brand stories into the spotlight.

Reputation 104

Reputation Publicity How To Marketing 104

NewsWhip

FEBRUARY 25, 2025

This was the question facing LADbible Group as they looked to build on their position as the world’s largest social publisher. Like many problems for online publishers, it starts with understanding the communities involved. ” This approach led to some surprising discoveries. “We try to focus on high engagement.

Reddit 78

Reddit Community Film Sports 78

PRSay

DECEMBER 9, 2024

As we look ahead to 2025, what challenges and opportunities do you see in the strategic communications and nonprofit spaces? Now you have YouTube, podcasts, social media, in addition to all the traditional media spaces. How do we work with local communities to understand what their needs are?

Communications 79

Communications Nonprofit Storytelling Education 79

PR for Anyone

JULY 27, 2024

Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.

Media 130

Media Pitching Local Training 130

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time. Have we missed any responsibilities of PR?

Training 195

Training Media Training Crisis Communications Reputation 195

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. Analyze comment sections to gauge authentic community interaction.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. Speak about what is happening locally, while remembering what we are going through as a country. Remember that everything communicates. Be authentic.

Video 203

Video Film Energy Local 203

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. Use social media marketing – such as Facebook – to build awareness for your brand. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246